There are 2 Companies in Oman
that provide Content Marketing Services!

A modern sector for information and communication technologies is integral to today’s advanced industrial activities.

Oman Digital Program 2030 aims to transform Oman into a globally competitive ICT hub, with modern technologies and empowered information society.

The ambition envisages many investment themes, including the development of digital content and media, the expansion of the telecommunication system, the digitization of the country, and the creation of new high-tech and smart industries.

The government is working alongside the private sector to modernize the ICT infrastructure, enhancing the regulatory framework to enable new innovative investments, and building the most suitable ecosystem to support entrepreneurs and digital talents.

Why you should work with Omani IT companies

IT is used by the government sector to construct smart cities. It is also used for citizen engagement, which includes digital signs, iBeacons, mobile payments, mobile applications, and smart waste management; for public safety and emergency response, which includes connected officers, intelligent operation centers, and acoustic sensors; for social services like connected caseworkers, food bank inventory, and one-touch emergency response; for environmental monitoring like the study of weather/atmosphere; and to permit and license issuing activities. 

Taking into account that local Omani IT companies can handle and have expertise in these fields, it is easy to deduct that they can bring something new and innovative to the global market. 

What to be aware of when working with Omani IT companies

A low level of utilization across some components of the economy was reflected in the “Digital Middle East” report issued in October by global management consultancy McKinsey, which highlighted that just 15% of small and medium-sized enterprises in Oman have an online presence.

According to McKinsey, Oman’s digital economy contributes 3.8% to GDP, below the regional level of 4.1% and less than half the 8% seen in the US.  The report also noted that Oman, along with other countries in the Middle East, had only captured a fraction of its digital potential.

How reliable are Omani IT companies

IT companies located in Oman are considered to be reliable, especially for regional players. The main contributor to the level of trust is the country’s reputation and the role it plays in the region. On the other hand, on a global level, there are not so many Oman IT companies and web agencies that are popular, which is a good reason for deeper research in the search for an appropriate IT company for each project.

How Does the Omani IT industry relate to the neighboring countries?

Of the nine countries ranked in McKinsey’s Digitisation Index for the Middle East, Oman was fourth – behind the UAE, Qatar, and Bahrain – with solid state-based demand offset by weak private sector uptake and only moderate ICT supply and innovation capacity.

The ICT in Oman in 2022

Oman's ICT industry will not release any surprise in 2022, as the country still focuses on recovery and natural resources rather than on tech and digital. However, the country's capabilities to develop this sector are extremely high due to its proximity and strong ties with the UAE - a regional leader in tech. 

“Content is King”, you’ve probably heard that expression. However, not everyone knows that Bill Gates is the author of this quote. In 1996, he wrote an essay with this title and posted it on Microsoft’s website.

He said that the most income on the internet will be generated by content, emphasizing the importance of content in the digital era.

According to the digital marketing survey conducted by TechBehemoths, about 34% of digital agencies frequently use content marketing in their advertising activities.

Having a website and a blog or a channel where you can publish your content is a must these days. Not only do you have to produce high quality content in various formats (articles, emails, videos, graphics, podcasts, etc.) but also make sure you can distribute and promote it.

This is where content marketing comes in. It’s the process of creation, distribution and promotion of content via different marketing channels. There are multiple businesses that used content marketing to succeed. Hubspot, Buffer, Tripadvisor, Just Eat are just a few examples.

There are multiple benefits when it comes to content marketing:

• Increases your brand awareness
• Establishes expertise
• Boosts your organic traffic
• Helps with lead generation
• Builds customer loyalty
• Makes your customer service better
• Covers multiple content formats

Choosing the best content marketing agency for your business needs can be a challenging task. There are multiple aspects to take into account:

• Evidence of expertise
• Evidence of ethical values
• Skilful team
• Price range
• Portfolio
• Case studies
• Customer reviews
• Communication and reporting

TechBehemoths lists more than 9,960 content marketing service providers to choose from. The agencies are located all over the world and have various experience, team sizes and price ranges.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results based on your requirements and shortlist the companies. Browse their profiles  and contact them for possible collaborations. There is no obligation to hire!