There are 3 Companies in Kenya
that provide Casting Services!

Kenya’s ICT sector was worth an estimated $5.48 billion in 2017, constituting 31.7% growth from 2016. The telecommunications segment makes up the vast majority of this at around $3.2 billion. Other important contributors are broadcasting, data center services, cloud, IT, and BPO.

Kenya’s combination of relatively stable governance, strategic location, and young and innovative population has made it an attractive destination for multinational companies. Several notable firms such as Oracle, IBM, Microsoft, Cisco, HP, and SAP have offices in Nairobi, and some have based their entire African operations from these offices.

Why you should work with Kenyan IT companies

Digital service providers in the cloud and BPO markets are largely involved in the provision, rather than the development, of services, whilst Kenyan firms are more prevalent in the fintech and eCommerce markets. The physical technology required for the delivery of digital services is typically imported, and it is not clear that Kenya could produce these products more efficiently. 

A key strength in the digital services market is the acceptance of mobile services. Any consumer solution entering the market would have to be mobile-compatible. Mobile healthcare services are expected to grow particularly rapidly as the sophistication of these offerings increases.

What to pay attention to when working with Kenyan IT companies and web agencies

On the consumer side, it is vital that any proposed digital service offering be mobile-compatible due to the prevalence of mobile usage in Kenya. Furthermore, smartphone penetration in the region is steadily increasing, thus increasing the sophistication of viable digital service offerings. 

Given the acceptance of fintech by the Kenyan population, a possible route to entry in the consumer market is to acquire one of the many smaller fintech firms in the industry. This would resolve some of the primary barriers to entry, most specifically bureaucratic red tape and a lack of local knowledge. 

On the corporate side, the most effective route to entry is likely through partnerships with smaller local resellers. This model is already popular in the Kenyan market. A key differentiating feature here will be how well the service adapted to the Kenyan market.

How reliable are Kenyan-based IT companies?

Considered to be one of the biggest African IT hubs, Kenyan web agencies and IT companies compete only with Ethiopian ones in terms of reliability. As many foreign companies have already invested and thus developed the local IT infrastructure and industry overall, Kenyan IT companies find it easier than other neighboring countries to enter the global market and provide their services for accessible prices. 

How Kenyan IT industry relate to the neighboring countries?

Kenya is actively trying to establish itself as a key ICT hub in the East African region. The country appears to be making good progress in this regard, helped by having a strong connectivity infrastructure and a young, innovative population. Despite this, the country currently faces considerable political uncertainty, and issues surrounding the transparency of tenders remain a major barrier to growth.

Although Kenya’s score for the metric measuring the economic impact of ICT is not high in absolute terms, it ranks 54th in the world. This supports the conjecture that businesses, government, and consumers will be receptive to new technologies as ICT has already had a substantial impact on the Kenyan economy

Casting services play a pivotal role in the entertainment industry, connecting talented individuals with opportunities in films, television, theater, and more. These services facilitate the selection and placement of actors, models, and performers in various creative projects, ensuring the right fit for the roles and characters.

Multiple companies specialize in offering casting services to the entertainment industry. These companies leverage technology and data-driven approaches to streamline the casting process, making it more efficient and precise. Notable casting service providers include Casting Networks, Casting Frontier, and Backstage, which operate platforms connecting talent and casting professionals.

Casting service providers rely on digital platforms and software to manage talent databases, auditions, and casting calls efficiently. They employ tools like casting websites and mobile applications, video conferencing platforms, and AI-driven algorithms to match talent with casting requirements. Additionally, customer relationship management (CRM) software helps maintain relationships with casting directors, agents, and performers.

Casting services are often part of a broader spectrum of services within the entertainment industry. Related services include:

• Talent Management: Agencies that represent artists, actors, and models, guiding their careers and securing opportunities.

• Production Services: Companies specializing in film and video production, which may include pre-production, shooting, and post-production services.

• Audition Coaching: Professionals who provide training and coaching to actors and performers to improve their auditioning skills.

• Event Production: Services related to organizing live events, including talent booking for concerts, fashion shows, and conferences.

Selecting the right IT company for casting services depends on factors such as their reputation, the breadth and quality of their talent pool, the efficiency of their platform, and their ability to match talent with the specific needs of your project. Look for a provider that aligns with your project's scope, budget, and industry requirements.

Casting service providers are crucial for various projects, including:

• Film and Television Production: Casting actors and extras for movies, TV shows, and commercials.

• Theater Productions: Identifying talent for stage performances, including plays and musicals.

• Modeling Assignments: Selecting models for fashion shows, photo shoots, and promotional events.

• Voice Acting and Dubbing: Finding voice actors for animated films, video games, and dubbing projects.

• Commercial Advertising: Casting talent for advertising campaigns, including print, digital, and TV commercials.