There are 5 Companies in Russia
that provide Broadcast Video Services!

The IT industry is a strategic segment of the Russian economy, as its growth rate exceeds the GDP dynamics, and this trend is likely to continue in the future. Further development of the IT industry requires skilled professionals, and the government relies on increasing the number of students receiving education in IT by involving experienced local business mentors and foreign experts.

One of the key objectives of IT public policy is the creation of favorable conditions for the active development of technological entrepreneurship in Russia, including

the introduction of tax reform and ensuring the availability of grants to finance promising ideas. The number of successful IT-related business projects and contracts in the venture capital market is increasing.

Why working with Russian IT companies

The market of information technologies in Russia forms due to the activity of the companies of the following segments: computer and network equipment, software, and IT services. The continuous development of the sector and new innovations made Russian companies key players access the region and develop IT & software solutions for the internal market as well as businesses that are interested in the Russian digital market. 

Due to the accent, the Russian IT professionals put on cybersecurity, the demand for these types of services and products has known growth from foreign companies, according to a study made by T Advisor in 2019. 

What to be aware of when working with Russian IT companies

Bans and restrictive legislation keep Russian IT companies to speed up the growth process of the entire industry and restrain them in exporting digital services and goods. This is one of the reasons why many Russian companies relocated to places with a more accessible market, to the west in Europe or to the south, in China. 

Another thing is worth being aware of is the technical skills of IT specialists from different regions of the country. Since the talent is not equally distributed to all regions, many Russian IT companies lack experience and professionalism in communication and project management which may be a challenge for potential clients. 

How reliable are Russian IT companies

The specific taste of doing business with Russian companies remains nothing more than the ‘90s stereotype but nonetheless plays an important role in conceiving IT companies and startups as reliable.

In their struggle of combatting the stereotypes, many Russian web agencies and IT companies explored other ways of cooperation and attracting customers, including by lowering the prices and offering additional services compared to what Western IT companies and web agencies do.

How does the Russian IT industry relate to the neighboring countries

When it comes to neighboring countries, the Russian IT industry finds it in an interesting position. With China as one of the biggest IT players in Asia and an open Ukrainian market to the west, Russia has not had too many choices to handle mainly the internal market - which creates enough demand for local web companies. This has led even to several attempts to “disconnect” from the World Wide Web network and create their own independent one. However, most IT specialists consider that the Russian IT industry will not be able to exist without a connection to the global market.

Broadcasting involves delivering audio or video content to a wide audience through various electronic communication methods, usually utilizing radio waves. This distribution follows a one-to-many approach, reaching multiple people simultaneously.

The “Traditional TV & Home Video” segment of the media market is expected to grow by 0.2 billion users between 2023 and 2027, reaching a new peak of 5.69 billion users in 2027. This marks a ninth consecutive year of growth, showcasing the market's continued growth over the past years, according to Statista.

Types of broadcasting video

The main broadcast media sources are television and radio, although they have been joined by streaming services, web-based broadcasts, podcasts, and other digital formats. Today there are several types of broadcast video:

Television

TV is an advanced broadcasting medium that provides a visually appealing experience for the public. It is crucial for businesses to present their products orally and provide comprehensive explanations. Television advertising effectively reaches the target audience, with cable TV advertising utilizing creative filming techniques to promote networks among middle-class households.

Advertising Films

Advertising films are commercial productions that showcase products using visual and auditory elements. They use catchy phrases and a comprehensive portrayal of the product, making them highly effective due to people's preference for visual media. Entrepreneurs often use promotional films to promote their goods due to their strong visual appeal and popularity among consumers.

Video Advertising

Video advertising, also known as sales video, differs from regular films in that they lack a story. Instead, these short clips are concise visual representations of business details. They can be shown in various places such as pubs and theaters, or displayed on roadside displays like 3D billboards. Additionally, broadcasters use drama and music to convey advertising messages to a wide audience.

Live-streaming

Live-streaming is an advanced internet broadcasting technique that transmits data in real-time, enabling businesses, brands, and advertisers to reach a wider audience, increase brand awareness, promote products or services, and generate new leads.

There are two types of live-streaming: 

• OTT Advertising (Over-The-Top): Targeted ads shown on streaming services like Amazon Prime and Netflix offer advertisers the opportunity to engage with cord-cutters and a younger age group.

• Connected TV (CTV) Advertising: Smart TV advertisements provide consumers with interactive and tailored content.

Slides

Slides are essentially posters that showcase product information through the use of vibrant colors, visuals, and diverse typography. Typically presented on large screens within cinemas, they are typically shown during intermissions or before the start of a film. Unlike advertising films, slides are a cost-effective means of conveying information.

Benefits of Broadcast Video Service

Companies can gain a number of advantages by incorporating broadcast video services into their work, including:

• This type of media is accessible and efficient for communication. 

• It reaches a broader audience and stands out within geographical boundaries.

• Content can be tailored based on the preferences of the audience.

• It provides high knowledge of different themes and trends.

• It stands as a prime choice for endorsing products and services.

• Broadcast media brings innovative and distinct ideas from the younger generations.

How to Choose a Broadcast Video Service Provider 

TechBehemoths simplifies selecting the best broadcast video companies for projects by offering a directory of over 341 IT companies. The platform offers profiles, client reviews, and ratings to evaluate and compare providers. Advanced search filters narrow down options based on industry expertise, location, and project requirements, ensuring a tailored match for broadcast video needs. Broadcast video is crucial for brand growth and staying informed, promoting products or services, and is essential for today's world continued growth and importance.