There are 2 Companies in Calgary
that provide Broadcast Video Services!

Calgary is one of the fastest-growing tech centers in Canada and considered to be the most adventurous tech city. If you think Calgary is only about skies, mountains, and energy - you are partially right. The city’s main focus in the 21st century is the IT and Tech scene. Now, what we thought Calgary was, evolved into an energetic, digitalized city where businesses are taking risks, develop, innovate and fund new startups. 

Calgary has a strong entrepreneurial ecosystem, consolidated by companies and investments that permanently create and innovate digitally.  This fact is also confirmed by numbers - Calgary has one of the highest concentrations of small businesses in North America. The city is the home of 60%+ companies in the Alberta region and all of them were only small startups several years ago.

In addition to all, the local startups that are actually constantly growing, have managed to attract a high number of funds, support, and attention from international big actors who see a high development potential in the city. 

From software to hardware to services, digital transformation is a driver of tech investments by Calgary industries. A study by Calgary Economic Development and IDC Canada forecasts that Calgary companies will lead the $18.4 billion spent on digital transformation in Alberta through 2022.

In 2020 there were 270 startups all around the city across different industries that will grow into strong businesses due to a healthy infrastructure, highly-qualified professionals and constantly increasing wages that attract talents from all over the region, including from the US. 

The average salary in Calgary for the IT sector is somehow comparable to the one from Montreal - $49K vs $45K. However, according to another resource the average salary is estimated at around $66K/year. 

All in all, Calgary is a promising place for searching and/or investing in digital projects, and it is only a matter of time since it will become one of the leading cities in the region, according to our estimations. 

Broadcasting involves delivering audio or video content to a wide audience through various electronic communication methods, usually utilizing radio waves. This distribution follows a one-to-many approach, reaching multiple people simultaneously.

The “Traditional TV & Home Video” segment of the media market is expected to grow by 0.2 billion users between 2023 and 2027, reaching a new peak of 5.69 billion users in 2027. This marks a ninth consecutive year of growth, showcasing the market's continued growth over the past years, according to Statista.

Types of broadcasting video

The main broadcast media sources are television and radio, although they have been joined by streaming services, web-based broadcasts, podcasts, and other digital formats. Today there are several types of broadcast video:

Television

TV is an advanced broadcasting medium that provides a visually appealing experience for the public. It is crucial for businesses to present their products orally and provide comprehensive explanations. Television advertising effectively reaches the target audience, with cable TV advertising utilizing creative filming techniques to promote networks among middle-class households.

Advertising Films

Advertising films are commercial productions that showcase products using visual and auditory elements. They use catchy phrases and a comprehensive portrayal of the product, making them highly effective due to people's preference for visual media. Entrepreneurs often use promotional films to promote their goods due to their strong visual appeal and popularity among consumers.

Video Advertising

Video advertising, also known as sales video, differs from regular films in that they lack a story. Instead, these short clips are concise visual representations of business details. They can be shown in various places such as pubs and theaters, or displayed on roadside displays like 3D billboards. Additionally, broadcasters use drama and music to convey advertising messages to a wide audience.

Live-streaming

Live-streaming is an advanced internet broadcasting technique that transmits data in real-time, enabling businesses, brands, and advertisers to reach a wider audience, increase brand awareness, promote products or services, and generate new leads.

There are two types of live-streaming: 

• OTT Advertising (Over-The-Top): Targeted ads shown on streaming services like Amazon Prime and Netflix offer advertisers the opportunity to engage with cord-cutters and a younger age group.

• Connected TV (CTV) Advertising: Smart TV advertisements provide consumers with interactive and tailored content.

Slides

Slides are essentially posters that showcase product information through the use of vibrant colors, visuals, and diverse typography. Typically presented on large screens within cinemas, they are typically shown during intermissions or before the start of a film. Unlike advertising films, slides are a cost-effective means of conveying information.

Benefits of Broadcast Video Service

Companies can gain a number of advantages by incorporating broadcast video services into their work, including:

• This type of media is accessible and efficient for communication. 

• It reaches a broader audience and stands out within geographical boundaries.

• Content can be tailored based on the preferences of the audience.

• It provides high knowledge of different themes and trends.

• It stands as a prime choice for endorsing products and services.

• Broadcast media brings innovative and distinct ideas from the younger generations.

How to Choose a Broadcast Video Service Provider 

TechBehemoths simplifies selecting the best broadcast video companies for projects by offering a directory of over 341 IT companies. The platform offers profiles, client reviews, and ratings to evaluate and compare providers. Advanced search filters narrow down options based on industry expertise, location, and project requirements, ensuring a tailored match for broadcast video needs. Broadcast video is crucial for brand growth and staying informed, promoting products or services, and is essential for today's world continued growth and importance.