There are 30 Companies in Sydney
that provide Brand strategy Services!

Sydney is not only a cultural attraction to foreigners, but also one of Australia’s tech hubs that generate thousands of IT jobs each year and continuously deliver software, AI, web, and app solutions to local and international businesses.  The city is the second-largest by area and it has huge digital potential for local young professionals that aim for a career in IT. 
In addition to how the city develops by itself aided by companies and professionals, Sydney also benefits from state aid that invests in tech and IT. New South Wales - the region where Sydney and Canberra are located, indicates revenue from the IT sector around $1.51B, and that’s only in 2015-2016 according to a government portal.

The region is also a leading digital environment for data centers, data storage, and managed service hosting. And to add more here, leading data centers and hosting providers have set up a base in Sydney and surrounding areas for delivering services. Global Switch, Alibaba Cloud, Amazon Web Services, Rackspace, Dimension Data, and Vocus Communications are only a few giants to name, that have established their offices and workspaces in NSW. This is a great indicator that the region has great telecommunication infrastructure and is able to deliver data at high speed. 

In its turn, the IT and tech companies located in Sydney, support other vital areas and economic fields of the country, such as agribusiness, fintech, and Medtech. The connection between all these fields and the digitalization process of the country supported by Sydney companies proves high development indicators of the country and its sustainability. 

But the IT and Tech sectors also support new businesses and startups, funding and growing accelerator programs, incubators, and partnerships between companies. Startmate, Cicada Innovations, Remarkable, muru-D, USYD Incubate are only a few examples of programs that continue to invest in startups and innovation in Sydney. 

The average wage in the IT sector in Sydney is estimated at $85K/year, which is one of the highest in Australia. Compared to Brisbane for example, where the average salary in IT is at $79K/year and Melbourne ($55K/year), Sydney is definitely an attractive place for young professionals from around the country. 

Overall, Sydney is more than culture and fests, and in the past years has become a leading tech hub in the region and in the world. 

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.