There are 28 Companies in New Zealand
that provide Brand strategy Services!
New Zeeland has registered one of the biggest IT growth rates in the world between 2015-2019, increasing its digital capabilities by 64% based on data provided by “iStart”. Based on the latest data provided by the New Zeeland government, in 2019 there were around 21.000 IT companies in the country including multinational corporations, foreign investors, and local startups that enroll in the IT industry more than 120.000 professionals.
Discover Top IT Companies in New Zealand specialized in Brand strategy and other related services. Find the best IT service providers for your projects.
Creating a strong brand strategy is vital for marketing success – it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience. 46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.
Featured Companies in New Zealand
This month, the following Brand strategy companies managed to provide an outstanding service and support. It's worth taking a look.
Psychoactive Studios Verified Company
Auckland, New Zealand Head office in: New Zealand
International award-winning agency building beautiful, interactive web experiences. We work with brands who want to push the boundaries of the web.
Revibe Digital: Your one-stop-shop for superior web design, development, and digital solutions in New Zealand.
Admiral Digital Verified Company
Auckland, New Zealand Head office in: Malaysia
Our promise is digital customer experiences that deliver results
Explore Top Brand strategy Companies in New Zealand
We're a digital innovation studio for ambitious brands that embrace the power of technology to shape the future.
We're an integrated agency focused on partnerships and delivering real world results
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Silicon Valley Infomedia Pvt Ltd. Verified Company
Auckland, New Zealand Head office in: India
Outsource Web Development India | PHP Development Company | AngularJS Developer | MEAN Stack | Full Stack | iPhone App | Android App | Educational ERP
Auckland, New Zealand Head office in: Australia
Brands & eCommerce for the companies of today and the founders of tomorrow.
We are Wellington search engine optimisation specialists. An Upper Hutt SEO agency providing SEO services for Google business listings and websites.
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We partner with innovative businesses to attract, engage, convert, and retain customers with our integrated digital marketing and eCommerce solutions.
Web Development and Digital Marketing Agency in New Zealand
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Wonderlab: a place to problem solve, invent and create exceptional communication and persuasion in any medium through the language of design.
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Moa Studio crafts captivating designs, visuals, and digital experiences that grab attention.
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Webbros brings stunning and user-friendly websites to life for businesses of all sizes, both in New Zealand and around the world.
We’re Whitelaw Mitchell, a digital studio empowering businesses to navigate change and seize new opportunities with our brand and digital strategy.
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Forge Creative specialises in branding, website design and development. We build meaningful websites for organisations that care about their brand.
Digital Marketing Consultants for NZ Businesses
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The Quentosity Group is a New Zealand digital marketing agency, specializing in helping businesses succeed through creative and strategic solutions.
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Brand and website solutions for fast-growing, product-based businesses.
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Changes Agency Verified Company
Auckland, New Zealand Head office in: Canada
Digital marketing agency in Vancouver
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Disruptive Unicorns is a Chartered Marketing Firm providing businesses with Design Thinking, Growth Marketing and Advertising services.
idDesign is a leading Web Designers and a digital agency in Auckland that has helped many clients reach digital marketing objectives and high search e...
We're Obvious, a marketing, design and digital agency in New Zealand's creative capital, Wellington. For branding, web design, and marketing solutions...
Welcome to The Recipe. We are your Deliciously Digital Marketing Collective. Helping the world rise - one business at a time. Great recipe’s, when se...
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ICT Industry in the New Zealand: General Profile and Insights
New Zealand registered one of the biggest IT growth rates in the world between 2015-2019, increasing its digital capabilities by 64% based on data provided by “iStart”. Based on the latest data provided by the New Zealand government, in 2019 there were around 21,000 IT companies in the country including multinational corporations, foreign investors, and local startups that enroll in the IT industry more than 120,000 professionals.
According to PayScale the average salary in the IT sector is $3000 USD/Mo - making IT professionals one of the best-paid workers in the country. All these results were reached with the common effort of government and SMEs that created and developed an attractive business environment, especially in the digital sector.
Why working with New Zealand IT companies
New Zealand's ICT companies have earned an international reputation for being flexible, resilient, adaptable, and entrepreneurial. Many high-profile projects have come out of the country’s ICT industry, thus improving the local IT industry's reputation on the global market and made out of New Zealand web and software companies a trusted IT hub.
What to pay attention to when working with New Zealand IT companies
On the other hand, New Zealand IT companies face challenges with enrolling a new workforce. Since the demand for digital products and services is increasing from both local and international clients, there are not enough professionals to cover the requests. This leads to limited capacities of local IT companies in providing the needed services.
Based on a report from 2019 released by International Data Corporation, 3 out of 10 projects of New Zealand IT companies are postponed or hung in the queue, which may be sometimes a frustrating experience for clients. However, New Zealand prefers rather attracting a workforce directly from other countries by offering facilities to professionals and convincing them to relocate to the country which may help companies to catch up and increase their working capacity.
At the same time, timezone differences is another possible challenge. International companies need to be aware that we work a different timezone so we may need to take morning or evening calls
How reliable are New Zealand IT companies
New Zealand companies implement the highest standards not only in Technology but also in business. Having as a reference Australian and US companies, the local web and software agencies are well known for being flexible, resilient, adaptable, and entrepreneurial.
Also, the level of project management in New Zealand IT companies is high enough to compete with regional and international corporations.
How does the New Zealand IT industry relate to the neighboring countries?
On the regional level, the New Zealand IT industry competes with the Australian one, mostly. Both industries face the same challenges and have almost the same opportunities but rank differently in the global index.
While both are confronting a shortage of tech professionals even with a well-developed IT infrastructure, Australia chooses to solve the problem with outsourcing while New Zealand companies rely on government policies that facilitate professionals from specific countries to relocate and find a job in the IT industry at one of the 21K+ companies present on the local market.
Comparing the data from IDC research, New Zealand will probably be the winner with such an approach in the long run, while Australia has to increase its attractiveness to remain competitive.
How is the Business Environment in New Zealand?
In 2020, New Zealand's business environment was characterized by its ease of doing business, as it ranked first out of 190 economies in the World Bank's Ease of Doing Business Index, highlighting its efficient regulatory framework, protection of property rights, and strong contract enforcement.
Additionally, New Zealand maintained a strong credit rating of AA from Standard & Poor's, reflecting its stable and well-managed economy. The country's low corruption levels, as indicated by its ranking of 1st in the Transparency International Corruption Perceptions Index, further contributed to its favorable business environment in 2021.
According to Andrew Hillstead from Psychoactive Studios, New Zealanders are known for their innovation, initiative, and professionalism, especially in the ICT industry. Though because of the low population, finding specialists can be difficult. Some of the world's best web design agencies are based in New Zealand.
Wellington and Auckland - among the best cities for IT businesses in New Zeeland
Andrew also states that Wellington has the highest capita of creative and tech businesses in New Zealand. It is New Zealand's home of art, design, and IT, Wellington is small and mighty, while Auckland is much larger and may offer greater opportunities for some companies
Both Wellington and Auckland have a strong talent pool in the IT sector. New Zealand has a robust education system that produces highly skilled graduates in computer science, engineering, and related disciplines. The presence of reputable universities and technical institutes in both cities ensures a steady supply of qualified professionals for IT businesses. Furthermore, the cities' multicultural environments attract diverse talent, fostering innovation and creativity.
This article was created together with prominent figures and professionals coming from reputable IT companies in New Zealand. Special credits: Andrew Hillstead
What is Brand strategy and what are its benefits for your projects?
Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.
46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.
By developing a clear brand strategy, you can:
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Develop your business
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Reach your ideal customers or target audience
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Carry out product marketing in a more effective way
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Raise brand recognition in the marketplace
Key elements of a strong brand strategy
To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.
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Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.
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Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.
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Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.
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Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.
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Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.
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Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.
To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.
TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.