There are 18 Companies in İstanbul
that provide Brand strategy Services!

Istanbul is the largest city in Turkey, located in both Europe and Asia, and is an important center for research and technological development. 

The city is home to one of the largest technology parks in Europe - Technopark Istanbul, which in recent years, has become a major center for innovation and entrepreneurship in Turkey, 

helping in launching a number of successful startups, supporting the growth of technology companies, and creating jobs.

The Turkish government invests significantly in the technology sector and implements various policies to attract and retain tech companies, such as tax breaks and grants.

Many large tech companies like Google, IBM, Microsoft, and SAP have offices here and are investing in Istanbul, expanding their presence in the city. For example, IBM is working on a number of smart city projects with the city government.

By the way, Istanbul is one of the most important cities in Turkey in terms of adopting smart city technology. The city government has invested in a variety of smart city technologies, including:

• Intelligent traffic management systems

• Intelligent parking systems

• Intelligent public transport systems

• Intelligent waste management systems

• Intelligent lighting system

Even though, Istanbul is still a relatively young tech city, it is growing quite fast and this is also due to the universities in the city that produce qualified graduates and, therefore experienced workers in technology. The best universities of the city are Istanbul Technical University and Boğaziçi University. The city’s focus is on software development, e-commerce, fintech, and artificial intelligence.

Istanbul organizes various tech-related events and conferences, that showcase the city's tech potential like the Webrazzi Summit and Startup Istanbul, which attract tech enthusiasts, and investors, from around the world.

Even though Istanbul faces a range of challenges as well such as traffic congestion, regulatory hurdles, and economic disparities Istanbul is a promising city with a lot to offer.

If you are interested in working with a technology company in Istanbul, there are many companies in Istanbul covering a variety of services and industries. All you have to do is use the filter and choose the company that best suits your needs. You have no obligation to hire any of them and it is absolutely free.

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.