There are 9 Companies in Jordan
that provide Brand strategy Services!

A pillar of the Jordanian economy, the ICT sector has been the center of attention for decades as efforts are continuously underway to capitalize on the country’s position as a major ICT player and solutions exporter. 

With a GDP contribution worth around 12 percent, the ICT sector has witnessed significant growth over the years. In 2015, IT revenues grew to more than USD 600 million, while the telecom sector’s total revenues reached more than USD 1.35 billion.

Why working with Jordan IT companies?

Jordanian IT companies are considered key regional players offering some of the most skilled professionals at the disposal of local and international markets.  According to the Oxford Business Group report in 2019, Jordanian IT companies provide digital services and solutions by implementing successfully the latest technologies due to an increasing and fast adaptable young professionals enrolled in the IT industry. 

What to pay attention to when working with Jordanian IT companies

Due to the low cost of IT professionals, Jordanian IT companies face challenges in financing and implementing high-tech solutions in the business sector. This leads to underdeveloped business culture and environment which may be a challenge for foreign clients when working with Jordanian IT companies. 

Additionally, another challenge for Jordanian IT companies is the tax burden which keeps the development and investment rate away from the technological boom, which was expected to start at the beginning of 2017. 

How reliable are Jordanian IT companies

Compared to the regional players, Jordanian IT companies have a balanced image in the global market. Due to the military and political instabilities, many foreign investors and clients rather prefer to work with companies from neighboring countries, where they can rely on relatively moderate stability. 

How does the Jordanian IT industry relate to the neighboring countries?

The progress registered by Jordan in developing the IT industry is impressive and has shown results by attracting a number of tech giants to open representatives and offices in the country. However, this was not enough to be competitive in the region, having as leaders the Emirates, Qatar, and Saudi Arabia was in front of the list. 

Despite rising regional competition and slower domestic economic growth and a tough regulatory environment, ICT remains one of the kingdom’s greatest strengths, and its ongoing expansion remains high on the list of government priorities. With a history of forward-thinking tech and telecom development, Jordan is well-positioned to continue capitalizing on its bright population. The sector’s long-term growth prospects, buoyed by private-sector ambitions and strong government leadership, should see its recovery continue in 2020 and beyond.

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.