There are 3 Companies in Morocco
that provide B2B Lead Generation Services!

Morocco aims to position itself as a strategic hub in the Middle East and North Africa by becoming one of the top-performing countries in the region in terms of datacom infrastructure and IT business environment. 

In order to promote Morocco as an attractive destination for outsourcing services and an anchor in the global digital movement, the government has lifted the ban made by the Telecommunications Regulatory National Agency (ANRT) over internet protocol (VoIP) services.

According to a report published by The Brooking Institution in October 2016, the VoIP ban resulted in US$320m of economic loss for Morocco during the first half of 2016.

In terms of digital progress, Morocco still struggles with disparities in access to computer technologies in crucial sectors. Even though 60% of Moroccans had access to the internet last year, the country’s 2019 network readiness index remains relatively low, ranking 78th out of 139.

Why you should work with Morocco IT companies

Low prices and experienced professionals are the main reasons why Morocco managed to attract direct foreign investments from international companies and organizations. Since the country has focused a lot on BPO services, it may be challenging for locals to establish their own IT and digital companies in a country with a poorly developed IT industry. 

What you should pay attention to when working with Moroccan IT companies

The local IT companies are mainly focusing on BPO, due to a poor-developed IT infrastructure. The only valuable resource remains skilled professionals, that over time earned valuable experience, and have increased the country’s performance in the field of digital services. 

How reliable are Moroccan IT companies

In terms of reliability, Moroccan IT companies benefit from foreign companies’ reputations. 86% of all IT companies from Morocco are multinational or international agencies and investors aiming to attract a low-cost and decent quality workforce. 

The main investors in the Morocco IT industry are French tech companies, which are extending their network and influence in North-Africa and Mediterranean regions.

How does the Moroccan IT industry relate to the neighboring countries?

The close proximity to Spain, makes Morocco look weak in front of new technology challenges and the poor-developed IT infrastructure, with banned services and risk to terrorism, gives no chance to the country to compete with Spain or Portugal in South-West Europe. 

On the other hand, Morocco is probably the most developed country in North Africa and has the potential to achieve what it was aiming for in the first place - A strategic regional hub. However, Morocco needs strong financial support from the international community and also transparency and democratic institutions to lead the necessary reforms for the country’s development overall, and particularly in the IT industry. 

B2B Lead Generation means the process of finding the perfect customers for your company, brand, or products. It is an important marketing strategy for every business. B2B leads are the possible customers for business-to-business (B2B) products or services, and they can be people, organizations, or other businesses. 

B2B Lead Generation leverages various methods like social media outreach, email & content marketing, pay-per-click advertising, cold calling, and website upgrades. 

According to Forbes, by 2031 the B2B sales industry is predicted to grow from $7.4 billion in 2022 to $31 billion.

B2B Lead Generation is crucial because it provides businesses with a steady number of potential customers. In addition, it can also help firms study their total addressable market (TAM), create brand awareness, and offer creative direction. Other benefits from B2B Lead Generation are:

• Identify ideal customers
• Provide advice on content creation
• Increase conversion rates
• Improve sales cadence
• Build a predictable pipeline
• Helps generate revenue

To select the right platform offering B2B Lead Generation services for your project, you should consider a platform that aligns with your target audience, delivers quality over quantity, supports a sales funnel, and helps you scale your marketing efficiently.

 In addition, other criteria regarding a good B2B Lead Generation platform for your company are the following :

1. Variety of Lead Generation: Look for platforms that offer the form of Lead Generation that you need. It can be an Inbound or Outbound type of Leads. 
2. Review their tools and methods: Choose Lead Gen providers that are transparent about the tools they use and strategies. Also, the tech stack and metrics should be discussed. 
3. Analyze references, reviews, and case studies: Ask for real cases, testimonials from clients, and references you can contact.
4. Pricing models: Platforms can have various models of pricing: pay per lead, monthly fee, and commission-based. Choose a platform that has a pricing model that suits your budget. 
5. Lead quality: Ask platforms how they verify the leads and if they have filters like job title, company size, budget, and interest level. 

Finding the perfect B2B Lead Generation company for your project is a difficult task. Choosing the wrong platform may put the progress of your business at risk. To help you with this, TechBehemoths is a platform that has almost 120 companies specializing in B2B Lead Generation in 38 countries across the globe. The combination of detailed profiles and unbiased reviews is what makes TechBehemoths a trusted tech platform in terms of the selection of service-providing companies.