There are 1 Companies in Ethiopia
that provide B2B Lead Generation Services!

Ethiopia is more known for its safari, national parks, and UNESCO heritage sites. Also, in Ethiopia people are coming more for observing wildlife and lions in their natural habitat - so far, nothing about the IT sector. But it’s no surprise, since the World Bank ranked Ethiopia 141/190 in the ease of doing business, and this may look somehow intimidating both for investors and for potentially interested clients of IT companies. Now, in 2020 when you have the whole of Europe, the Americas, and Asia, almost no one would choose an African country for digital services. 

With all these, Ethiopia made huge progress in the digital sector, and local companies are providing non-financial aid to interested investors in their IT sector. Consulting, co-working spaces with views to safari, and mentoring are only a few of the services you can benefit from in Ethiopia. Also, in the context of Covid-19, the country entered the Green Zone, with around 10 cases in the entire country. 

Why you should work with Ethiopian IT companies

So, obviously, you will not find in Ethiopia a well-developed IT infrastructure and the industry overall. However, you may find in Ethiopia a friendly ecosystem that will help you develop the industry, and this may be very rewarding. 

Not so many Ethiopians IT companies are present on the local market, and the ones that exist are doing BPO and working for foreign customers from their operational centers located across the country. It’s a strategic location and a friendly business environment can make the country for many a great place where you can combine business with a vacation. 

There are no specific restrictions and things that you should know about Ethiopia when visiting it, except that you can enjoy your time and do the work you planned to do. 

What to pay attention to when working with Ethiopian IT companies

On the other hand, there are specific risks one may be exposed to in Ethiopia. The undeveloped IT industry, language barriers, and inexperienced developers and project managers can be a headache if Ethiopian IT companies were chosen as partners in a digital project. These risk factors come in contrast with the benefits the country has to offer, so taking a decision in this direction is an important step. 

How reliable are Ethiopian IT companies

You can’t really tell if Ethiopian IT companies are reliable or not. Simply because the local digital agencies didn’t take a chance to make a name for themselves on the international market - the country has a chance now to attract investors, create businesses that provide decent service quality, and start developing the country IT sector to a certain level. 

How the Ethiopian IT sector relates to the neighboring countries

In the region, there are countries that perform better and lower than Ethiopia. Even though the development levels of the IT sector are not comparable between Ethiopia and its neighboring countries, Kenya and Congo have managed to become the hosts of some international IT companies, but that’s probably because of the location rather than because of development. On the other hand, Uganda, Rwanda, and Burundi – the other neighboring countries, are far from implementing digitalization at the level Ethiopia is today.  Another thing that worth mentioning is that the main investor in East Africa is China and its companies. Probably, this will help the countries to develop at least in some fields which are more essential than IT. 

B2B Lead Generation means the process of finding the perfect customers for your company, brand, or products. It is an important marketing strategy for every business. B2B leads are the possible customers for business-to-business (B2B) products or services, and they can be people, organizations, or other businesses. 

B2B Lead Generation leverages various methods like social media outreach, email & content marketing, pay-per-click advertising, cold calling, and website upgrades. 

According to Forbes, by 2031 the B2B sales industry is predicted to grow from $7.4 billion in 2022 to $31 billion.

B2B Lead Generation is crucial because it provides businesses with a steady number of potential customers. In addition, it can also help firms study their total addressable market (TAM), create brand awareness, and offer creative direction. Other benefits from B2B Lead Generation are:

• Identify ideal customers
• Provide advice on content creation
• Increase conversion rates
• Improve sales cadence
• Build a predictable pipeline
• Helps generate revenue

To select the right platform offering B2B Lead Generation services for your project, you should consider a platform that aligns with your target audience, delivers quality over quantity, supports a sales funnel, and helps you scale your marketing efficiently.

 In addition, other criteria regarding a good B2B Lead Generation platform for your company are the following :

1. Variety of Lead Generation: Look for platforms that offer the form of Lead Generation that you need. It can be an Inbound or Outbound type of Leads. 
2. Review their tools and methods: Choose Lead Gen providers that are transparent about the tools they use and strategies. Also, the tech stack and metrics should be discussed. 
3. Analyze references, reviews, and case studies: Ask for real cases, testimonials from clients, and references you can contact.
4. Pricing models: Platforms can have various models of pricing: pay per lead, monthly fee, and commission-based. Choose a platform that has a pricing model that suits your budget. 
5. Lead quality: Ask platforms how they verify the leads and if they have filters like job title, company size, budget, and interest level. 

Finding the perfect B2B Lead Generation company for your project is a difficult task. Choosing the wrong platform may put the progress of your business at risk. To help you with this, TechBehemoths is a platform that has almost 120 companies specializing in B2B Lead Generation in 38 countries across the globe. The combination of detailed profiles and unbiased reviews is what makes TechBehemoths a trusted tech platform in terms of the selection of service-providing companies.