There are 4 Companies in Egypt
that provide Amazon Advertising Services!

The Egyptian government, through the Ministry of Communications and Information Technology (MCIT) and the IT Industry Development Agency (ITIDA), has taken an active role in developing ICT capabilities within the country and positioning ICT as a cornerstone of economic development and foreign investment

The Egyptian ICT sector’s contribution to GDP grew by 13% in 2017-18, reaching LE65.9bn ($9bn) and representing 4.1% of total GDP. In 2019, 177 export-oriented firms, employing 45,000 workers, generated ICT exports of LE11.2bn ($1.5bn). The local-facing IT sector, meanwhile, employed a further 66,000 people in this period, according to the Oxford Business Group. 

Why working with Egyptian IT companies

Egypt has a broad base of skilled labor, that is multi-lingual across English, German, French, and Arabic. This base makes Egypt an attractive and cost-effective market with minimal communication barriers to provide outsourced services to Western, Asian, and Middle Eastern markets. Based on these resources Egyptian IT companies and web agencies located there are considered accessible and gain an advantage in the regional market.

What to be aware of when working with Egyptian IT companies? 

Due to the fact that Egypt is known more for cheap prices for web and software services rather than for IT companies, the last ones didn’t have the chance to make themselves a name and consolidate a reputation. 

Since the foreign companies offer a good price for the Egyptian IT workforce, the local web and software agencies have to work with what they pay for. And this may be a challenge for foreign clients that seek right now quality more than anything else. 

How reliable are Egyptian IT companies

In terms of reliability in the region, Egyptian IT companies are considered trustworthy, mostly. The specific region makes companies from each country unique and in Egypt’s case, potential foreign clients can rely on the Egyptian skilled workforce, well-developed business environment, and also, Egyptian companies provide competitive services. 

How does the Egyptian IT industry relate to the neighboring countries?

Egyptian IT companies are considered more and more competitive in the regional digital market. The credits for this performance are mostly given to a continuously developing IT infrastructure and industry that managed to bring the IT sector to the level of a vital component of the national economy. 

Also, another important factor that contributes to the Egyptian IT sector competitiveness is the way how the region is divided into subsector leaders. While Israel is well known for providing high-quality cybersecurity solutions on the international market, and Saudi Arabia makes the most of the web site in the region, Egypt provides software and mobile applications that are considered one of the best in the region. 

All in all, Egypt is a promising destination for both outsourcing and B2B relations in the region and is one of the pretendants to the overall IT regional leadership. 

Amazon Advertising comprises a range of tools and strategies aimed at improving brand visibility, product discovery, and sales performance within the Amazon ecosystem.. These services encompass a range of advertising options tailored to different business goals and audiences, providing brands with avenues to increase their online presence and drive conversions.

Amazon Advertising Services include a variety of tools and technologies that companies utilize to enhance their visibility on the platform. These services cover sponsored product ads, display ads, video ads, and even custom stores, each catering to specific objectives such as boosting sales, launching new products, or creating brand awareness. Sponsored product ads place products directly in search results, while display ads engage shoppers through visual placements across the site. Video ads add a dynamic touch, and custom stores offer a branded destination for customers to explore a range of products.

Businesses seeking Amazon Advertising services can opt for different approaches based on their goals and expertise. They can manage campaigns in-house if they have the resources and experience, or partner with specialized IT companies and digital agencies for professional assistance. Collaborating with experts can provide strategic insights, optimized campaign management, and the latest industry trends, ensuring the most effective use of advertising budgets.

Engaging specialized IT companies or digital agencies for Amazon Advertising services offers several key advantages. These experts possess in-depth knowledge of the Amazon platform, its algorithms, and consumer behavior, enabling them to devise highly targeted campaigns. They can also craft compelling ad creatives, optimize keyword strategies, and provide continuous monitoring and adjustments for optimal results. Outsourcing these services allows businesses to focus on their core competencies while benefiting from the specialized skills of advertising professionals.

Choosing the right Amazon Advertising provider is a critical decision that requires careful consideration. First, assess the provider's experience with Amazon's advertising ecosystem, preferably with a proven track record of successful campaigns. Second, ensure they understand your specific business objectives and can tailor strategies accordingly. Third, evaluate their ability to analyze campaign data and make data-driven decisions for ongoing optimization. Lastly, consider their communication and reporting practices to ensure transparency and collaboration throughout the partnership.

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