There are 15 Companies in Egypt
that provide Media Planning & Buying Services!

The Egyptian government, through the Ministry of Communications and Information Technology (MCIT) and the IT Industry Development Agency (ITIDA), has taken an active role in developing ICT capabilities within the country and positioning ICT as a cornerstone of economic development and foreign investment

The Egyptian ICT sector’s contribution to GDP grew by 13% in 2017-18, reaching LE65.9bn ($9bn) and representing 4.1% of total GDP. In 2019, 177 export-oriented firms, employing 45,000 workers, generated ICT exports of LE11.2bn ($1.5bn). The local-facing IT sector, meanwhile, employed a further 66,000 people in this period, according to the Oxford Business Group. 

Why working with Egyptian IT companies

Egypt has a broad base of skilled labor, that is multi-lingual across English, German, French, and Arabic. This base makes Egypt an attractive and cost-effective market with minimal communication barriers to provide outsourced services to Western, Asian, and Middle Eastern markets. Based on these resources Egyptian IT companies and web agencies located there are considered accessible and gain an advantage in the regional market.

What to be aware of when working with Egyptian IT companies? 

Due to the fact that Egypt is known more for cheap prices for web and software services rather than for IT companies, the last ones didn’t have the chance to make themselves a name and consolidate a reputation. 

Since the foreign companies offer a good price for the Egyptian IT workforce, the local web and software agencies have to work with what they pay for. And this may be a challenge for foreign clients that seek right now quality more than anything else. 

How reliable are Egyptian IT companies

In terms of reliability in the region, Egyptian IT companies are considered trustworthy, mostly. The specific region makes companies from each country unique and in Egypt’s case, potential foreign clients can rely on the Egyptian skilled workforce, well-developed business environment, and also, Egyptian companies provide competitive services. 

How does the Egyptian IT industry relate to the neighboring countries?

Egyptian IT companies are considered more and more competitive in the regional digital market. The credits for this performance are mostly given to a continuously developing IT infrastructure and industry that managed to bring the IT sector to the level of a vital component of the national economy. 

Also, another important factor that contributes to the Egyptian IT sector competitiveness is the way how the region is divided into subsector leaders. While Israel is well known for providing high-quality cybersecurity solutions on the international market, and Saudi Arabia makes the most of the web site in the region, Egypt provides software and mobile applications that are considered one of the best in the region. 

All in all, Egypt is a promising destination for both outsourcing and B2B relations in the region and is one of the pretendants to the overall IT regional leadership. 

Getting in the spotlight of your target audience isn't one of the easiest tasks. Considering the competition, the amount of information people are exposed everyday, and the day business show their solution, capturing an audience seems even more difficult. That's where Media Planning & Buying services step in – the strategic cornerstone that ensures your message reaches the right audience, at the right time, through the most effective channels.

Let's explore the world of Media Planning & Buying and discover how these services can be a game-changer for your business.

Media Planning & Buying solutions provide a diverse array of strategic measures designed to optimize your advertising campaigns. From analyzing your target demographics to selecting the most suitable media platforms, this process ensures your brand's visibility where it matters most. It involves crafting a compelling message, choosing the appropriate advertising channels, negotiating favorable rates, and continuously refining the strategy based on performance insights.

Media Planning & Buying services extend beyond traditional platforms to encompass digital and social media as well. This comprehensive approach enables businesses to reach their audience through television, radio, print, online ads, social media, and more. By covering such a wide range of platforms, these services ensure a unified and consistent message across various channels, reinforcing your brand image and boosting recognition.

The digital era has introduced multiple tools and technologies that amplify the efficacy of Media Planning & Buying services. Advanced data analytics, artificial intelligence, and predictive modeling enable companies to pinpoint the most promising opportunities, optimize budgets, and refine strategies in real-time. These technologies ensure your advertising efforts are data-driven, cost-effective, and adaptable to the ever-evolving consumer landscape.

When considering Media Planning & Buying services, businesses have various options to choose from. Specialized IT companies and digital agencies offer dedicated expertise in crafting and executing campaigns that align with your goals. Whether you seek to boost brand awareness, drive conversions, or both, these services provide tailored solutions to meet your unique requirements.

Collaborating with a specialized IT company or a digital agency for Media Planning & Buying services brings a myriad of benefits to your business. From accessing industry insights and market trends to harnessing the power of cutting-edge tools, your advertising campaigns are elevated to new heights. This partnership ensures a cohesive and effective strategy that maximizes your ROI and minimizes wastage of valuable resources.

Selecting the right partner for your Media Planning & Buying needs requires careful consideration. Look for a provider with a proven track record of successful campaigns, a deep understanding of your industry, and the ability to adapt to evolving market dynamics. An effective provider should also demonstrate a collaborative approach, transparent communication, and a commitment to staying ahead of industry trends.

Navigating the vast landscape of Media Planning & Buying providers can be overwhelming, but TechBehemoths simplifies the process. With over 2630 companies listed across 59+ countries, the platform offers a comprehensive directory of options. The platform's user-friendly interface allows you to compare providers based on their expertise, portfolio, client reviews, and geographical location. TechBehemoths empowers you to make an informed decision, ensuring your partnership with a Media Planning & Buying provider that aligns seamlessly with your business goals.