There are 5 Companies in Colombia
that provide Amazon Advertising Services!

Colombia is now a strategic center when it comes to the outsourcing of IT and business services, with international investors attracted by the skills and size of its workforce, its favorable business climate, and its geographic location.

The sector has shown impressive growth, with Colombia receiving 387 new investment projects in the BPO, KPO, software, and IT services sector in the past seven years, according to fDi Markets and PRO COLOMBIA reports.

Why you should work with Colombia-based IT companies

One of the biggest draws for investors is the breadth and diversity of Colombian talent. Colombia has the second most qualified workforce in South America, according to the IMD World Talent Report 2016, ahead of countries such as Brazil, Peru, Chile and Venezuela.

Colombia's Ministry of Information Technology and Communications (MinTIC) certified more than 37,000 Colombians in digital skills in the third quarter of 2017, adding to the field of innovative developers in the software development sector.

Figures suggest there are more than 4,000 software and IT service companies across Colombia. About 3% of those are large companies, 80% of which are based in the central region of the country with four percent in the north, six percent in the west, four percent in the east, and the rest distributed across the country.

What you should be aware of when working with Colombian-bassed IT companies

South America tends to be a more attractive destination for the IT market, and Colombian IT companies and web agencies are taking advantage of this opportunity. However, there are several aspects that need to pay attention to when working with companies based in Colombia. Lack of experience, underdeveloped IT infrastructure and the incapacity of competing with the US and Europe IT companies create challenges and doubts for potential clients in whether to choose a Colombian IT company as a partner for their next web project, despite the cheap hourly rate it has to offer compared to the international global market. 

How reliable are Colombian-based IT companies

Gartner Inc, an international consultancy company ranked Colombia as one of five destinations in Latin America to offer Business Process and Information Technology Outsourcing highlighting the country’s bilingual labor force and salary competitiveness within the sector. In addition, Everest Group the global consulting firm mentioned Colombia as an optimal market for finance and accounting outsourcing (FAO), legal process outsourcing (LPO), and business process outsourcing (BPO). Likewise, the company asserted the country’s strengths for its commerce. 

How does Colombian IT infrastructure relate to the neighboring countries?

As the third-largest provider of IT services in Latin America after Brazil and Mexico with US$ 2.579 million (According to the International Data Corporation – IDC), Colombia is rising to the top due to its skilled workforce of more than 1.2 million professionals in the financial and services industry, incentives provided by the government, a continuous free trade agreement platform, competitive free trade zone regime, proximity, and connectivity to North America. These features and benefits have created an ideal business environment for venture capital firms and angel investors looking to invest in innovative and attractive opportunities.

Amazon Advertising comprises a range of tools and strategies aimed at improving brand visibility, product discovery, and sales performance within the Amazon ecosystem.. These services encompass a range of advertising options tailored to different business goals and audiences, providing brands with avenues to increase their online presence and drive conversions.

Amazon Advertising Services include a variety of tools and technologies that companies utilize to enhance their visibility on the platform. These services cover sponsored product ads, display ads, video ads, and even custom stores, each catering to specific objectives such as boosting sales, launching new products, or creating brand awareness. Sponsored product ads place products directly in search results, while display ads engage shoppers through visual placements across the site. Video ads add a dynamic touch, and custom stores offer a branded destination for customers to explore a range of products.

Businesses seeking Amazon Advertising services can opt for different approaches based on their goals and expertise. They can manage campaigns in-house if they have the resources and experience, or partner with specialized IT companies and digital agencies for professional assistance. Collaborating with experts can provide strategic insights, optimized campaign management, and the latest industry trends, ensuring the most effective use of advertising budgets.

Engaging specialized IT companies or digital agencies for Amazon Advertising services offers several key advantages. These experts possess in-depth knowledge of the Amazon platform, its algorithms, and consumer behavior, enabling them to devise highly targeted campaigns. They can also craft compelling ad creatives, optimize keyword strategies, and provide continuous monitoring and adjustments for optimal results. Outsourcing these services allows businesses to focus on their core competencies while benefiting from the specialized skills of advertising professionals.

Choosing the right Amazon Advertising provider is a critical decision that requires careful consideration. First, assess the provider's experience with Amazon's advertising ecosystem, preferably with a proven track record of successful campaigns. Second, ensure they understand your specific business objectives and can tailor strategies accordingly. Third, evaluate their ability to analyze campaign data and make data-driven decisions for ongoing optimization. Lastly, consider their communication and reporting practices to ensure transparency and collaboration throughout the partnership.

TechBehemoths. lists over 1067 Amazon Advertising service providers across 75+ countries, and serves as a valuable resource for businesses seeking the ideal partner. Our platform allows users to filter and compare companies based on location, expertise, client reviews, and project portfolio. This makes the selection process more streamlined and informed, enabling businesses to choose a provider that aligns with their needs and preferences.