Meet the Winners: Taste Mkt - TechBehemoths Awards 2025

Welcome to TechBehemoths’ Meet the Winners video interview series.

We’re joined by the Founder and Director of Taste MKT, a Mexico-based experiential marketing agency known for turning strong creative ideas into memorable, real-world brand experiences.

Today, we explore how Taste MKT combines creativity, technology, and operational precision to deliver large-scale campaigns for Tier 1 brands. We also talk about why consistency matters more than hype, what winning their first international TechBehemoths Award means for the team, and how this recognition supports Taste MKT’s plans to expand into the U.S.

1. Introduce yourself and your company. What does your team specialize in?

Hi, I’m Alejandro Vogt. I’m the founder and director of Taste MKT, an experiential marketing agency based in Mexico.

We specialize in creating brand experiences that combine strong creative ideas with strategic thinking and flawless execution through technology.

2. What do you believe sets your company apart in your market or service category?

What sets us apart is our experience with Tier 1 brands since 2010 and our obsession with perfect execution.

We don’t just create ideas — we design memorable experiences by blending creativity, technology, and real-world activations.

This year, our strongest milestone was delivering large-scale campaigns that proved that creative innovation can also be operationally solid.

3. What does winning a TechBehemoths Award mean for your company's operations?

This is our first international award, so it really means a lot to the team.

It validates years of work building experiences with high standards.

As we prepare to expand into the U.S., this award feels like a real milestone.

4. Who was your biggest client in 2025? And all time?

Our largest client historically, is Pernod Ricard.

For over 15 years, we’ve supported their portfolio with launches, experiential events, and high-end brand activations.

We’ve worked across brands like Chivas Regal, Absolut, Monkey 47, and Altos Tequila, building long-term trust.

5. How has this recognition (both the Award itself and being part of TechBehemoths) impacted your team, clients, or plans for 2026?

It’s been a great boost for team morale, and it’s also strengthened our credibility with clients.

It helps existing partners feel even more confident working with us, and it gives new clients a clear signal of our quality when they research Taste MKT.

For 2026, it opens the door to new opportunities and stronger international visibility.

6. From your own experience, what advice would you give to companies that want to stand out in the tech industry?

From our experience, standing out means combining innovation with consistency.

You have to stay ahead of new technologies, but also focus on improving how you work and what you deliver.

Growth doesn’t come from chasing trends — it comes from getting better every year through smart innovation.

Thank you for your time! We appreciate the insights shared into the journey of Taste MKT.

If you enjoyed this interview and believe the Taste MKT team could support your business, feel free to connect with them via TechBehemoths or explore their work on social media: LI