Meet the Winners: kV Marketing - TechBehemoths Awards 2025

article by  
Cristina Matco
Meet the Winners: kV Marketing - TechBehemoths Awards 2025

Summary

Better marketing decisions come from a clearer understanding. This interview explores how behavioral insights and structured validation can improve positioning, strengthen user experience, and directly influence business results, especially in markets where intuition still drives most decisions.

Welcome to TechBehemoths’ Meet the Winners video interview series.

In this edition of TechBehemoths’ Meet the Winners series, we speak with Camilo Vera, founder of kV Marketing, a Colombia-based agency bringing a more scientific approach to marketing strategy.

From applied neuromarketing to real behavioral validation, Camilo shares how his team combines strategy, creativity, and measurable insights to reduce guesswork and improve business outcomes.

Introduce yourself and your company. What does your team specialize in?

I’m Camilo Vera, founder of kV Marketing, based in Medellín, Colombia.

We specialize in strategic marketing, communication, and applied neuromarketing, helping companies improve their positioning and sales through better decision-making and execution.

What do you believe sets your company apart in your market or service category?

What sets us apart is how we combine strategy, creativity, and real behavioral insights.

We don’t rely on intuition — we validate decisions using neuromarketing tools like eye tracking and GSR, which allows us to create campaigns and experiences with higher impact and lower risk.

What does winning a TechBehemoths Award mean for your company's operations?

This recognition confirms that we’re building something meaningful.

It validates our approach and motivates our team to keep raising the standard of how marketing should be done — more strategic, more measurable, and more connected to real business outcomes.

Who was your biggest client in 2025? And all the time?

Some of our most valuable projects involve improving user experience, brand positioning, and sales performance through strategic and behavioral insights.

How has this recognition (both the Award itself and being part of TechBehemoths) impacted your team, clients, or plans for 2026?

This recognition strengthens our credibility and opens new opportunities, especially at an international level.

It helps us build trust faster with clients and positions us as a strategic partner, not just a service provider.

From your own experience, what advice would you give to companies that want to stand out in the tech industry?

Focus on understanding your customer deeply.

Don’t make decisions based only on assumptions — use data, behavior, and real insights. And most importantly, connect marketing efforts directly to business results.

Thank you, Camilo, for joining us and for being part of Meet the Winners.

If you enjoyed this interview and believe the kV Marketing team could support your business, feel free to connect with them via TechBehemoths or explore their work on social media: LI.


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Cristina Matco

Head of Marketing

I absolutely love embracing new opportunities and connecting with people. Every project is a chance to analyze, create, and work until I am satisfied with the results. Bringing creativity into every aspect of my work offers a fresh perspective on turning ideas into reality. Paying attention to the details is key because it's the little things that truly make all the difference.