E-commerce Development in Poland - TechBehemoths Awards Insights

The E-commerce Development category was one of the most competitive sections of the Tech Behemoths Awards 2025, attracting a total of 200 participating companies in Poland alone, of which only 9 online commerce platform developers were nominated for their outstanding contributions to e-commerce services and technologies, reflecting both the maturity of the local market and their ability to compete internationally.

At the end of the competition, 4 of these companies - professional and certainly worthy of this title - came to take the status of the winner of the TechBehemoths Awards 2025 in their category, consolidating Poland's position as a major provider of innovative e-commerce services and solutions, capable of supporting the digital transformation of global retailers and brands.

Top E‑commerce Development Companies in Poland

Company	Location	Points	Description
Brave New	Kraków	200	Designs and manages e-commerce WordPress stores and provides white-label tech support for agencies.
IVN Digital Agency	Kraków	161	Offers e-commerce development, UX/UI, SEO, and marketing for WordPress/WooCommerce and Magento stores.
GQ Group	Kraków	161	Builds scalable e-commerce solutions with WordPress, Prestashop, and Symfony for agencies and global clients.
Click Leaders	Czestochowa	138	Optimizes e-commerce stores with SEO, SEM, UX, branding, and marketing to boost online sales.

Market Overview

Poland’s e-commerce market is set to exceed $35 billion by 2029, driven by a growing number of online stores and a strong digital consumer base. In 2024, over two-thirds of Poles shopped online, reflecting both widespread internet access and trust in digital channels.

Regarding consumer behavior and devices:

• Smartphones dominate online shopping, making mobile optimization critical and more in demand than ever.

• Cross-border purchases are significant, considering that yet local marketplaces like Allegro remain central.

• Popular payment methods include BLIK, Pay-by-Link, and credit cards, demonstrating the need for seamless, secure checkouts.

“Poland is one of the European leaders when it comes to mobile banking. We owe this to excellent applications. For example, BLIK, which is becoming popular as a system enabling payments in e-commerce.”

– Włodzimierz Kiciński, Deputy Chairman of the Polish Banks Association.

Key Growth Drivers

Competition: Global entrants (Amazon, Shopee, eBay) and Q-commerce operators accelerate adoption and innovation.

Economic Factors: Rising prices drive consumers to seek online deals, boosting digital sales.

Technology: Logistics automation, BNPL, parcel lockers, and instant delivery reduce friction and enhance the shopping experience.

Demographics: Millennials and Gen Z favor digital, mobile-first shopping, ensuring long-term growth.

Product Categories Driving Growth (2021–2027)

Category	Projected Market Value Growth (PLN)	Key Drivers
Fashion	21 billion	Post-pandemic consumption rebound, new consumers from Ukraine, improved shopping experience
Electronics	19 billion	Continued online adoption; digital penetration expected to reach two-thirds by 2027
Health & Beauty	11 billion	Rising demand, convenience of online shopping
Food Products	Significant	Growth of q-commerce, entry of retailers like Biedronka & Lidl, focus of marketplaces like Allegro

According to forecasts, fashion, electronics, and health & beauty will generate more than half of projected e-commerce growth in Poland.

Final Insights

Following the contest methodology, both community votes and expert assessments indicated an increased interest in companies offering scalable e-commerce solutions, oriented both towards foreign markets and towards a fluid integration between digital and offline channels.

Compared to 2024, even though Poland registered a stable number of nominated companies as in 2025 - 9 companies, the number of winners dropped to 4 winners from 5 last year, in the context that at the time of the start of voting, 186 companies were registered, compared to 200 companies for 2025. The small number of winning companies in the E-commerce service category indicates the rigidity of the selection criteria, credibility, quality over quantity, highlighting the high level of competitiveness of the registered projects and the rapid development of the Polish tech ecosystem.

As previously mentioned, technological innovations, generational changes and strong consumer adoption continue to drive the sustained growth of e-commerce. The top product categories were found to be fashion, electronics, health and beauty - dominating the market expansion. Notably, Poland remains and is expected to be a regional leader in mobile commerce, cross-border sales and omnichannel adoption, inclusively in the coming years.