Companies in Lagos
Lagos is one of Africa’s biggest and fastest-growing cities, often called Africa’s Silicon Valley. It has over 460 tech startups and is home to big names like Jumia, Flutterwave, and Andela. The city has a young and energetic population, with a median age of just 21. The Nigerian government supports tech growth, launching a $618M fund in 2022 for young entrepreneurs. With many IT companies and talent, it’s a great place for startups and businesses looking for tech solutions.
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Lagos, Nigeria
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Lagos, Nigeria
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Lagos, Nigeria
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Lagos, Nigeria
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Lagos, Nigeria
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GPRINTS Nigeria | Genii-Prints Limited
Lagos, Nigeria
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What is Pay Per Click and what are its benefits for your projects?
Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.
The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.
PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.
According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).
PPC can help grow your business in multiple ways. Here are some advantages:
- Relatively easy to setup and launch
- Instant traffic
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- Cost effective (depends on multiple factors)
- Advanced targeting
- Can be tracked very accurately
- Precise control over your budget
Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:
- Experience - do they have experience in your market, language, etc.?)
- Portfolio - browse their portfolio and ask for more info
- Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
- Turnover time - PPC analytics and data is usually available within a few hours/days
- Communication and reporting - what’s the preferred communication channel and what reports are provided
There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.