Companies in Colombo
Colombo is the legislative capital of Sri Lanka, popularly known as the "Garden City of the West". The city has a population of approximately 5.6 million people in the metropolitan area and is experiencing rapid growth in the IT sector, with a projection of 200,000 IT jobs by 2025. The newly developed Port City Colombo aims to be a hub for technology and innovation, offering favorable tax policies and incentives for tech companies. Colombo is known for its advanced ICT infrastructure, and the Sri Lankan government actively promotes the tech industry through initiatives like TRACE Expert City. The city offers cost-effective real estate, a bilingual talent pool, ethical business practices, and cultural diversity.
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Weblook International Private Limited
Colombo, Sri Lanka
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Colombo, Sri Lanka
Service Focus:
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Our Take
Colombo, Sri Lanka
Service Focus:
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Our Take
Colombo, Sri Lanka
Service Focus:
Description
Our Take
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What is Pay Per Click and what are its benefits for your projects?
Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.
The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.
PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.
According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).
PPC can help grow your business in multiple ways. Here are some advantages:
- Relatively easy to setup and launch
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- Cost effective (depends on multiple factors)
- Advanced targeting
- Can be tracked very accurately
- Precise control over your budget
Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:
- Experience - do they have experience in your market, language, etc.?)
- Portfolio - browse their portfolio and ask for more info
- Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
- Turnover time - PPC analytics and data is usually available within a few hours/days
- Communication and reporting - what’s the preferred communication channel and what reports are provided
There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.