Companies in Nairobi
Nairobi's tech sector is transforming Kenya. IT services contribute 1.1% to the country's GDP and are expected to reach 7% by 2030. The city hosts 97% of Kenya’s startups, which raised $1.1 billion in 2023, a 33% increase from the previous year. Nairobi, Kenya's capital, has emerged as one of the top cities for startup investments, climbing 24 spots to rank 113 globally. According to Glassdoor, software developers in the city earn between $458 and $1,637. This affordability attracts global firms such as Asus, Cisco, Intel, IBM, and Huawei. Despite its successes, Nairobi faces challenges, including limited funding and complex regulations. However, the government’s Digital Kenya 2030 plan aims to tackle these issues by strengthening the digital economy and creating a supportive environment for tech growth.
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Nairobi, Kenya
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Nairobi, Kenya
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Nairobi, Kenya
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Nairobi, Kenya
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Nairobi, Kenya
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Nairobi, Kenya
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What is Email Marketing and what are its benefits for your projects?
Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.
Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.
A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.
Here are some of the benefits of email marketing for businesses:
- Increases your brand awareness
- Generates leads and sales
- Has a higher conversion rate
- Builds brand loyalty
- Is a great channel for upselling
- Delivers personalized content and messages
- Generates results fast
There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho Campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.
However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.
If you’re considering hiring an email marketing agency, here are some things to look for:
- Experience
- Location
- Team size
- Price range
- Portfolio
- Approach & techniques
- Communication & reporting
- Customer reviews
You can choose from more than 6,550 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.
Browse the company profiles you think are a good fit and contact them for possible collaborations.