*instinctools Verified Company

I’m the head of the tech portfolio at a group of companies that develop various e-commerce and digital B2C products. We partnered with *instinctools because we needed a team to build a marketing automation tool and also support us with body leasing for daily frontend development tasks in our sales channels.

*instinctools took on full responsibility for developing the marketing automation tool, covering UI, frontend, backend, QA, and project management. The application they delivered is a comprehensive ad performance analytics and campaign management tool. It provides clear attribution data, similar to platforms like Hyros, and includes a guided scaling module for Meta campaigns. This module helps users efficiently manage and grow their paid media efforts by streamlining the duplication and scaling of successful ad strategies, making it possible to expand profitable campaigns quickly and confidently.

In addition to this, *instinctools provides a frontend development and QA team through body leasing for our product sales funnels. Their work enables us to implement changes that drive funnel testing and improve conversion rates. Over the course of the collaboration, we’ve worked with more than 10 teammates from their side. We discovered *instinctools through a referral and have invested more than $250,000 in the partnership so far. The engagement began in March 2025 and is still ongoing. The results of this collaboration are clear. By measuring success through story point delivery, we’ve been able to complete many sales funnels and implement critical marketing automation functionalities, with business benefits continuing to grow.

From a project management perspective, most features have been delivered on time. *instinctools consistently shows strong commitment to deadlines, even if it requires working overtime or adding more team members. Their dedication, openness to feedback, and willingness to improve stand out as particularly impressive qualities. While there were some issues early on with the performance of the body leasing team, *instinctools addressed them promptly by replacing underperforming team members, ensuring the collaboration remained productive.

I’m the CTO of BetterCharge, a company that recovers declined payments using machine learning models. We partnered with *instinctools to hire a senior developer and have them manage all aspects of the hiring process.

We found *instinctools through an online search and chose them because they were a great culture fit and offered good value for cost. They assigned one developer to our project, who worked on building critical parts of our system, including the API, the ETL, and the data layer.

The results have been excellent. We managed to complete the system and now have it ready for live customers. The developer almost always delivered on time, and our needs were met throughout the project.

Communication was easy through virtual meetings, email, and messaging apps. What impressed us most was how quickly *instinctools understood our requirements after the very first interview. They provided a developer who turned out to be a great fit for our company, and they kept following up to make sure we were satisfied with the hire.

Overall, we’re very pleased with the collaboration and can’t think of anything that *instinctools could have done differently.

We were particularly impressed by their high level of flexibility and ability to easily fit our specific needs. 

What impressed us most was their diligent approach to communication and seamless collaboration. They provided regular, detailed updates—keeping us informed at every stage without overwhelming us. Even more notably, they executed the entire project without disrupting our daily operations, adapting to our schedule rather than demanding last-minute meetings or delays. This combination of transparency and flexibility made the process effortless on our end and set them apart from typical vendors.

*instinctools successfully delivered the app, meeting the client's expectations. The team demonstrated effective project management, timely delivery, and responsiveness to the client's needs. They utilized Agile methodologies and maintained open communication throughout.

We found *instinctools online and selected them over others because of a good value for cost.

They worked on the optimisation of current and development of new features of our website which resulted into the enhanced value for our customers.

*instinctools delivers tasks within a reasonable timeframe and exceeds the expectations. The team is open to requests and always willing to discuss and resolve any issues that arise. We found everything satisfactory.

*instinctools delivers great work at a reasonable price, and they are very flexible with cost options. I was also impressed with how the project was structured in terms of their expertise: they literarily gave us access to experts and professionals that openly shared their knowledge with us.

These facts make them stand out as true, honest, and diligent professionals. The project management was highly professional and extremely structured. Transparent plans were drawn up and metrics were used each week to show progress and risks. Whenever there was a change to the plan, sometimes at very short notice, maximum effort was put into realizing the plan.

The project met all the requirements and was completed within time and budget. Our team productivity improved immediately. We have been able to expand the scope of our responsibilities without increasing the size of the team. We can now also work more intelligently with our documentation. The robust system has also allowed us to handle challenges quickly and effectively. 

The project manager was very good at understanding the issues and delivered on time. We particularly appreciated that they rarely accepted solutions that we proposed; they applied their minds and counter-proposed better solutions.

TLDR: They used our outline spec to create a user-friendly and robust custom interface. For our custom document handling interface, we provided an outline specification. Instinctools not only implemented the specification, but they also added all the small, helpful HMI elements that makes the interface a pleasure to use. These elements were not included in our outline specification. They also added error checking and messages to make the system robust.

Compared with prior experiences with other vendors, we were very impressed with both the team's level of communication and quality of work. We were pleased with their responsiveness and willingness to be involved in our business.

Onboarding of the team was done very quickly - the team "hit the ground running" and was very quick in picking up their tasks, understanding them, and delivering on them. We were also very impressed with the team's level of communication and quality of work. In the beginning, the team worked pretty isolated from our internal development teams, but once both sides were more familiar with each other's contributions - integrations worked very smoothly. 

Availability and communications were very good, and - based on feedback from both sides and past experiences with other vendors - it feels like both sides understand each other pretty well. On most of the epics, the team was tasked with they were able to exceed our expectations in both the quality of work, as well as hitting delivery milestones. We were also impressed with the team's effort to be involved more, and to reach beyond the areas they worked on.

The PM was very professional and well-maintained. Goals and timelines were set and understood clearly. On most tasks and epics - where there were no external blockers during development and testing - they were able to deliver on time and even exceeded our estimates. Responses to shifting needs and definitions - which did happen a lot, unfortunately - were quite positive, and the team was able to be very reactive.

Instinctools does deliver on time and budget. The company proactively asks how they can support our efforts and provide ideas how to help us with very good candidates with expertise that either we requested or that instinctools identified to be missing. I find the most impressive the professional way everyone at instinctools shows in work – from the account management to the engineers we work with.

We're pleased with *instinctools. Their business analysts are exceptional. They serve as the spokespeople between technology and business, representing both sides effectively. When we embark on a new project, we have thorough discussions with both our team and the team on our side. We establish all necessary requirements and prioritize them accordingly. We keep track of everything using lists or advanced tools. We work through each requirement, review the results, and make any necessary revisions. I'm most impressed by *instinctools' transparency and open communication. We can quickly get on a call whenever there are issues without any hidden agendas. I appreciate their authenticity. The team is dependable when it comes to managing time and finances, consistently staying within the designated budget. Usually, the *instinctools team delivers before the deadline, which is fantastic. We use Slack, Jira, and Google Meet for calls for communication.