How Might We Verified Company
How Might We is a UX research company based in South Africa that helps product and leadership teams make better strategic decisions by understanding their customers. Through qualitative UX research, in-depth customer interviews, and focus groups, we uncover how people actually behave, what frustrates them, and what they truly value.
Many organisations invest heavily in building products without regularly speaking to the people who use them. We help close that gap. By bringing real customer insight into product, design, and leadership discussions, we help teams prioritise the right problems, validate ideas earlier, and reduce the risk of building products that customers ignore.
Our work spans both generative research (to uncover unmet needs and opportunities) and evaluative research (to improve existing experiences). This includes usability testing, in-depth customer interviews, diary studies, contextual enquiries, and surveys. The focus is always the same: turning qualitative research into clear, practical direction that teams can act on.
We often work with organisations that want to embed customer understanding more deeply into how decisions are made, from product teams improving interfaces to executives shaping product strategy. For example, through initiatives like Google’s Mobile Labs programme, we helped business leaders observe real customers using their mobile sites and translate those observations into practical improvements and prioritised action plans
Our goal is to help businesses invest in products and experiences that customers genuinely value, rather than discovering too late that they have built the wrong thing.
How Might We at a Glance
Who Founded How Might We?
How many projects a year does How Might We deliver?
What is How Might We average cost per project?
What are How Might We company values?
Profile strength: Good
Good is ok, but it seems that something very important is missing on the company profile. How Might We may be a good company to work with. It requires a little more attention and research from your side, as they might not have reviews or portfolio items just yet.. Do your due diligence before contracting How Might We.
Locations
HEADQUARTERS
184 Upper Buitenkant street
Cape Town 8001
South Africa +27210101700
Speciality
- Market Research
- UX/UI Design
- Digital Strategy
- Product Design
Focuses & Technologies
Client Focus
Industry Focus
- Health Care & Medical
- eCommerce
- Education
- Financial services
How Might We Stats ! You can learn more about company stats on TechBehemoths in this article.
How How Might We compares to other companies based on profile strength?
See how How Might We is positioned among 438 companies from South Africa based on profile strength. Their position is good and safe. Of course, a better rank could be more helpful, but worth trying to reach them.
How much does How Might We charge for their services compared to other companies in South Africa and Cape Town?
How Might We charges between $30 - 70/hour, meaning that the cost of their services in South Africa is below average. This is perhaps a sweet spot. A well-optimized cost structure. It could definitely be a win in the end, but don't forget about your due diligence before hiring..
How many services does How Might We provide compared to other companies?
How Might We covers 8 services in their current region or area. This means that the company offers a medium range of services compared to their competitors. This is safe. A bit of experience from more fields is always good, in case you may need additional services, they can cover it as well.
When was How Might We founded?
How Might We was founded in 2017. According to TechBehemoths data, 14 companies were founded in South Africa in that year. Compared to other companies, How Might We is established in the market. Reliable. Most of the companies operating since then have gained valuable experience, learning from their mistakes and therefore help you with a great experience further on. You should feel in good hands with them.
Portfolio
Reviews
Write a ReviewEvery company has its start. These guys don't have any reviews yet, but you may give them a chance. They could excel, to make you a happy client. But, you may also consider other companies, with a proven track record too. To be safe.