HIPOPOTESIS | Strategic Market Research for Global Brands Verified Company

HIPOPOTESIS is a Strategic Market Research company that helps leading companies and global organizations understand people through Qual, Quant & Social Listening research. We've developed our own mixed-methods framework called H3, where Human Stories (Qual), the Heartbeat (Social Listening) and the Hard Evidence (Quant) come together to answer our client's more challenging questions.

Based in Spain and operating across Europe and globally, we specialize in delivering high-impact, insight-driven research designed to unlock real human understanding. Whether you're exploring a new market, refining your positioning, or designing future-ready products, we help you see beyond the data and into the heart of your customers, users, and stakeholders.

Our unique strength lies in our deep anthropological lens, combined with agile, design-driven strategies and powerful data analysis. Founded by experienced Social Anthropologists, HIPOPOTESIS brings the ethnographic method into the business world, blending it with Design Thinking, Lean, Agile, and Computational Social Sciences to provide qualitative research that not only uncovers what people do—but why they do it.

We don't believe in templated solutions. Every study is designed from scratch to address your specific challenges, whether you're entering the Spanish market, understanding European consumers, or validating your product with high-value segments. Our work is conducted in both English and Spanish, enabling us to reach a wide range of respondents across borders and cultures.

At HIPOPOTESIS, we're obsessed with clarity, speed, and impact. Our clients value our rigorous approach and our commitment to delivering insights that go beyond “interesting” to become actionable, strategic, and growth-driving.

We offer services in:

• Qualitative Research (In-depth Interviews, Focus Groups, Day-in-the-life, UX Research, Ethnographies)

• Quantitative Research (Surveys, Concept Testing)

• Mixed Methods (Integrating qualitative insights with statistical validation)

• Social Media Listening (Trend detection, audience segmentation, reputation insights)

• Advanced Data Analytics (Pattern recognition, behavioral clusters)

From fintech to healthtech, from edtech to retail innovation, we support forward-thinking organizations in making smarter, faster, and more human-centered decisions.

Let’s explore how we can help you solve your next strategic challenge with sharp, culturally grounded insights.