
There are 1 Companies in Karachi
that provide Public Service Advertising Services!
Discover Top IT Companies in Karachi specialized in Public Service Advertising and other related services. Find the best IT service providers for your projects.
Public Service Advertising, also known as Public Service Announcements (PSAs), is a marketing tool used for educational matters that are of public concern. They are addressing particular social issues, stimulating behavioural change, and working for non-commercial purposes. This type of advertising is displayed on different channels like TV, radio, newspapers, and magazines. The public and private sectors are involved, but also the government and non-profit organizations.
Various techniques are used by Public Service Advertising, for example, emotional and rational appeal techniques, and call to action techniques. Also, different social media platforms are used by Public Service Advertising to influence people’s perception and have a bigger influence.
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Is Karachi a progressive tech city?
Karachi is the capital city of the Sindh region of Pakistan, with a population of over 11 million as of 2023. It is located on the coast of the Arabic Sea, and is known for its commercial and entrepreneurial activities.
At the same time, Karachi is a hub for software developers and the future home of the country's largest IT Park, which should be launched by 2026 according to the Federal IT Minister of Pakistan.
The Karachi talent pool and IT capabilities got the attention of the Korean Officials who plan to establish an IT center in Karachi due to low labor costs and taxes. The announcement was made in July 2023. The center should support both professionals and companies that operate and work in the Information and Technology Industry in the city. While there’s no deadline for when the IT center is planned to be launched, the Korean Chamber of Commerce and Industry (KCCI) stated that the center would be the second one in the region, after they opened a similar center in Bangladesh.
Notable multinational companies established in Karachi including IBM, Amazon, Google and Microsoft hire young and veteran professionals from the city and the neighboring regions.
As for the talent pool in Kharaci, the Pakistani National Labor of Statistics mentioned that there are over 60,000 tech professionals.
According to Glassdoor, the base pay for a software engineer in Karachi could reach up to $525/mo, and starts from $245/mo - which makes it one of the most affordable cities to hire tech professionals.
Another interesting fact about the IT industry in Karachi is the amount of money raised by startups in 2020 and 2021. According to Dawn, Karachi startups raised $66.44 million in 2020 through VC funds, and, in 2021 the amount of money raised was $365.87 million, or 450% more compared to the previous year. This brings Karachi to the league of the fastest-growing tech cities in the world.
To sum up, Karachi is not only a fast-growing city in terms of technology but also one of the most affordable in the region. In the light of the upcoming events, new IT parks, and investments it is possible to predict a higher hourly rate for tech professionals, and a more developed IT capabilities in this direction.
What is Public Service Advertising and what are its benefits for your projects?
Public Service Advertising, also known as Public Service Announcements (PSAs), is a marketing tool used for educational matters that are of public concern. They are addressing particular social issues, stimulating behavioural change, and working for non-commercial purposes. This type of advertising is displayed on different channels like TV, radio, newspapers, and magazines. The public and private sectors are involved, but also the government and non-profit organizations.
Various techniques are used by Public Service Advertising, for example, emotional and rational appeal techniques, and call to action techniques. Also, different social media platforms are used by Public Service Advertising to influence people’s perception and have a bigger influence.
What are the benefits of Public Service Advertising for your project?
PSAs have a large range of perks that your project can enjoy, the possibility to have an impact on social awareness, education, behavior, community, and economy are just some of them. In addition to them are the following advantages:
- Cost-effectivness
- Community engagement
- Controlled messaging
- Catalyzing social change
- Foster collaboration and partnerships
How to select the right Public Service Advertising platform?
To find a good platform providing Public Service Advertising services for your project is critical. You should take into consideration some criteria to make the right selection. Start with finding what your project’s goal is and why you need Public Service Advertising. The remaining things to look into are:
- Deliver your message: The chosen platform should keep your message clear and brief.
- Identify your desired audience: PSAs are usually divided into categories by age group, gender, location, job industry, and interests. Look for platforms that correspond to the category in which your required audience belongs.
- Discover what each media outlet wants: A good Public Service Advertising agency should study the different specifications that media outlets have. This will save you time and find the right way to express your message.
- Perfect timing for launching: A key factor for the success of your Public Service Ads is to know the perfect time for launching. PSA platforms should study the optimal time for your launch to have maximal impact.
- Analysis of the campaign: Look for platforms that track your Public Service Ads campaign progress. The results of this analysis will show you if the chosen strategy is good or if you can improve it for your project.
By carefully selecting these aspects, you can make a calculated decision and choose the ideal Public Service Advertising service platform for your project. Also, you can benefit from the various perks PSAs are providing for your business, which is an investment for long-term success.
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