There are 2 Companies in Egypt
that provide Public Service Advertising Services!

The Egyptian government, through the Ministry of Communications and Information Technology (MCIT) and the IT Industry Development Agency (ITIDA), has taken an active role in developing ICT capabilities within the country and positioning ICT as a cornerstone of economic development and foreign investment.

The Egyptian ICT sector’s contribution to GDP is 5.8% in 2023 - 2024, reaching $346 billion. In 2025, over 180 export-oriented firms, employing 145,000 workers, generated ICT exports of $3.7 billion annually. The local-facing IT sector, meanwhile, employed a further 130,000 people in this period, with the goal to increase this number to 550,000 by 2026.

Why Work With Egyptian IT Companies

Egypt has a broad base of skilled labor that is multilingual across English, German, French, and Arabic. This base makes Egypt an attractive and cost-effective market with minimal communication barriers to provide outsourced services to Western, Asian, and Middle Eastern markets. Based on these resources, Egyptian IT companies and web agencies located there are considered accessible and gain an advantage in the regional market.

What to Be Aware of When Working With Egyptian IT Companies? 

Due to the fact that Egypt is known more for cheap prices for web and software services rather than for IT companies, the latter didn’t have the chance to make themselves a name and consolidate a reputation. 

Since the foreign companies offer a good price for the Egyptian IT workforce, the local web and software agencies have to work with what they pay for. And this may be a challenge for foreign clients who seek quality more than anything else. 

How Reliable Are Egyptian IT Companies

In terms of reliability in the region, Egyptian IT companies are mostly considered trustworthy, mostly. The specific region makes companies from each country unique, and in Egypt’s case, potential foreign clients can rely on the Egyptian skilled workforce, well-developed business environment, and also, Egyptian companies provide competitive services. 

How Does the Egyptian IT Industry Relate to the Neighboring Countries?

Egyptian IT companies are considered more and more competitive in the regional digital market. The credits for this performance are mostly given to a continuously developing IT infrastructure and industry that managed to bring the IT sector to the level of a vital component of the national economy. 

Also, another important factor that contributes to the Egyptian IT sector's competitiveness is the way the region is divided into subsector leaders. While Israel is well known for providing high-quality cybersecurity solutions on the international market, and Saudi Arabia makes the most of the website in the region, Egypt provides software and mobile applications that are considered among the best in the region. 

All in all, Egypt is a promising destination for both outsourcing and B2B relations in the region and is one of the pretenders to the overall IT regional leadership.

Public Service Advertising, also known as Public Service Announcements (PSAs), is a marketing tool used for educational matters that are of public concern. They are addressing particular social issues, stimulating behavioural change, and working for non-commercial purposes. This type of advertising is displayed on different channels like TV, radio, newspapers, and magazines. The public and private sectors are involved, but also the government and non-profit organizations. 

Various techniques are used by Public Service Advertising, for example, emotional and rational appeal techniques, and call to action techniques. Also, different social media platforms are used by Public Service Advertising to influence people’s perception and have a bigger influence. 

What are the benefits of Public Service Advertising for your project?

PSAs have a large range of perks that your project can enjoy, the possibility to have an impact on social awareness, education, behavior, community, and economy are just some of them. In addition to them are the following advantages:

• Cost-effectivness
• Community engagement
• Controlled messaging
• Catalyzing social change
• Foster collaboration and partnerships

How to select the right Public Service Advertising platform?

To find a good platform providing Public Service Advertising services for your project is critical. You should take into consideration some criteria to make the right selection. Start with finding what your project’s goal is and why you need Public Service Advertising. The remaining things to look into are:

1. Deliver your message: The chosen platform should keep your message clear and brief.
2. Identify your desired audience: PSAs are usually divided into categories by age group, gender, location, job industry, and interests. Look for platforms that correspond to the category in which your required audience belongs.
3. Discover what each media outlet wants: A good Public Service Advertising agency should study the different specifications that media outlets have. This will save you time and find the right way to express your message.
4. Perfect timing for launching: A key factor for the success of your Public Service Ads is to know the perfect time for launching. PSA platforms should study the optimal time for your launch to have maximal impact.
5. Analysis of the campaign: Look for platforms that track your Public Service Ads campaign progress. The results of this analysis will show you if the chosen strategy is good or if you can improve it for your project.

By carefully selecting these aspects, you can make a calculated decision and choose the ideal Public Service Advertising service platform for your project. Also, you can benefit from the various perks PSAs are providing for your business, which is an investment for long-term success. 

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