There are 1 Companies in Colombia
that provide Public Service Advertising Services!

Colombia is now a strategic center when it comes to the outsourcing of IT and business services, with international investors attracted by the skills and size of its workforce, its favorable business climate, and its geographic location.

The sector has shown impressive growth, with Colombia receiving 387 new investment projects in the BPO, KPO, software, and IT services sector in the past seven years, according to fDi Markets and PRO COLOMBIA reports.

Why you should work with Colombia-based IT companies

One of the biggest draws for investors is the breadth and diversity of Colombian talent. Colombia has the second most qualified workforce in South America, according to the IMD World Talent Report 2016, ahead of countries such as Brazil, Peru, Chile and Venezuela.

Colombia's Ministry of Information Technology and Communications (MinTIC) certified more than 37,000 Colombians in digital skills in the third quarter of 2017, adding to the field of innovative developers in the software development sector.

Figures suggest there are more than 4,000 software and IT service companies across Colombia. About 3% of those are large companies, 80% of which are based in the central region of the country with four percent in the north, six percent in the west, four percent in the east, and the rest distributed across the country.

What you should be aware of when working with Colombian-bassed IT companies

South America tends to be a more attractive destination for the IT market, and Colombian IT companies and web agencies are taking advantage of this opportunity. However, there are several aspects that need to pay attention to when working with companies based in Colombia. Lack of experience, underdeveloped IT infrastructure and the incapacity of competing with the US and Europe IT companies create challenges and doubts for potential clients in whether to choose a Colombian IT company as a partner for their next web project, despite the cheap hourly rate it has to offer compared to the international global market. 

How reliable are Colombian-based IT companies

Gartner Inc, an international consultancy company ranked Colombia as one of five destinations in Latin America to offer Business Process and Information Technology Outsourcing highlighting the country’s bilingual labor force and salary competitiveness within the sector. In addition, Everest Group the global consulting firm mentioned Colombia as an optimal market for finance and accounting outsourcing (FAO), legal process outsourcing (LPO), and business process outsourcing (BPO). Likewise, the company asserted the country’s strengths for its commerce. 

How does Colombian IT infrastructure relate to the neighboring countries?

As the third-largest provider of IT services in Latin America after Brazil and Mexico with US$ 2.579 million (According to the International Data Corporation – IDC), Colombia is rising to the top due to its skilled workforce of more than 1.2 million professionals in the financial and services industry, incentives provided by the government, a continuous free trade agreement platform, competitive free trade zone regime, proximity, and connectivity to North America. These features and benefits have created an ideal business environment for venture capital firms and angel investors looking to invest in innovative and attractive opportunities.

Public Service Advertising, also known as Public Service Announcements (PSAs), is a marketing tool used for educational matters that are of public concern. They are addressing particular social issues, stimulating behavioural change, and working for non-commercial purposes. This type of advertising is displayed on different channels like TV, radio, newspapers, and magazines. The public and private sectors are involved, but also the government and non-profit organizations. 

Various techniques are used by Public Service Advertising, for example, emotional and rational appeal techniques, and call to action techniques. Also, different social media platforms are used by Public Service Advertising to influence people’s perception and have a bigger influence. 

What are the benefits of Public Service Advertising for your project?

PSAs have a large range of perks that your project can enjoy, the possibility to have an impact on social awareness, education, behavior, community, and economy are just some of them. In addition to them are the following advantages:

• Cost-effectivness
• Community engagement
• Controlled messaging
• Catalyzing social change
• Foster collaboration and partnerships

How to select the right Public Service Advertising platform?

To find a good platform providing Public Service Advertising services for your project is critical. You should take into consideration some criteria to make the right selection. Start with finding what your project’s goal is and why you need Public Service Advertising. The remaining things to look into are:

1. Deliver your message: The chosen platform should keep your message clear and brief.
2. Identify your desired audience: PSAs are usually divided into categories by age group, gender, location, job industry, and interests. Look for platforms that correspond to the category in which your required audience belongs.
3. Discover what each media outlet wants: A good Public Service Advertising agency should study the different specifications that media outlets have. This will save you time and find the right way to express your message.
4. Perfect timing for launching: A key factor for the success of your Public Service Ads is to know the perfect time for launching. PSA platforms should study the optimal time for your launch to have maximal impact.
5. Analysis of the campaign: Look for platforms that track your Public Service Ads campaign progress. The results of this analysis will show you if the chosen strategy is good or if you can improve it for your project.

By carefully selecting these aspects, you can make a calculated decision and choose the ideal Public Service Advertising service platform for your project. Also, you can benefit from the various perks PSAs are providing for your business, which is an investment for long-term success. 

There are almost 45 companies from different locations across the globe on TechBehemoths. It has an elaborate filter option, giving the possibility to choose from hourly rates to the desired location. Unbiased ratings and reviews are also present on TechBehemoths, helping you choose more efficiently.