
There are 1 Companies in New Jersey
that provide Podcast Advertising Services!
New Jersey is one of the most popular IT destinations in the US for many IT companies due to a well-developed IT infrastructure and the number of tech giants that already invested in the area.
Discover Top IT Companies in New Jersey specialized in Podcast Advertising and other related services. Find the best IT service providers for your projects.
A kind of paid marketing where ads are placed in podcast episodes is called Podcast Advertising. It has different forms like host-read sponsorships, pre-recorded ads, and branded episodes or series. The popularity of podcasts has increased in recent years, having more listeners. Thanks to this, podcast ads, compared to other digital ads, are more effective. It also helps brands and businesses to reach an audience that has stopped watching TV and radio, or other traditional media.
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The IT Industry In New Jersey: General Profile
New Jersey is one of the most popular IT destinations in the US for many IT companies due to a well-developed IT infrastructure and the number of tech giants that already invested in the area.
Companies like AT&T, Verizon, SRI International, and DRS developed the business and IT environment in the city and contributed to what New Jersey is today - the second largest IT hub in the US, according to NJ.GOV.
Additionally, what makes New Jersey attractive for IT companies is the tax exemption and funds for training young professionals, which somehow increases the chances of finding a great IT company for web and app projects.
With all these important benefits in the IT industry, New Jersey has above 120+K professionals working in the IT sector, including web design and development, software development, app creation, and cybersecurity.
All of the IT professionals engaged in this field are distributed to 3400 IT companies based in New Jersey according to the Statista report from 2020.
The presence of a large number of IT companies in the area, made New Jersey take a leading position in internet connectivity. In this way, nearly 99% of businesses can access wired broadband at speeds of 25 mbps or faster, and 96+% also have access to broadband 100 Mbps or faster. But the impact of the IT industry on New Jersey development doesn’t stop here: New Jersey consistently is among the 5 best cities for educational excellence in CNBC’s annual Top cities for Business rankings.
New Jersey is one of the fastest-growing cities in the US, and IT has a huge role in its development. Based on the numbers revealed above, and the realities that facilitate the development of the IT sector, New Jersey is a promising destination for both IT companies and their potential customers.
What is Podcast Advertising and what are its benefits for your projects?
A kind of paid marketing where ads are placed in podcast episodes is called Podcast Advertising. It has different forms like host-read sponsorships, pre-recorded ads, and branded episodes or series. The popularity of podcasts has increased in recent years, having more listeners. Thanks to this, podcast ads, compared to other digital ads, are more effective. It also helps brands and businesses to reach an audience that has stopped watching TV and radio, or other traditional media.
According to Statista, in the United States, the Podcast Advertising industry’s annual ad revenue surpassed $2 billion. Also, the U.S. has the majority of podcast listeners across the globe, with approximately 160 million people listening to podcasts monthly. About 30% of the audio time is spent on podcasts by podcast listeners, Forbes reports.
Why is Podcast Advertising efficient for businesses and your project?
- Targeted audience
- High engagement levels
- Authenticity and trust
- High retention rates
- Strong ROI and scalable performance
- Build brand advertising
- Drive a positive perception
- Budget-friendly
- Flexibility and creativity
To find a good platform providing Podcast Advertising services for your project is critical. You should take into consideration some criteria to make the right selection. Start with finding what your project’s goal is and why you need Podcast Advertising. The remaining things to look into are:
- Matching the targeted audience: Ensure that the desired audience can be reached by the platform you are considering.
- Ad formats: A Search platform that provides different types of ads, for example, pre-roll, mid-roll, and post-roll.
- Pricing fees: Select platforms that fit your budget while offering the required skills and experience. Also, platforms that have competitive pricing models for ad placements.
- Analytics & performance tracking: A good platform can give you details into ad performance, listeners engagement, and conversion rates.
- Ease of use and integration: Find a platform that is user-friendly and integrates rapidly with your existing marketing tools.
- Reviews and testimonials: Check the platform’s reviews and feedback from its clients to gauge its reliability and effectiveness.
By carefully selecting these aspects, you can make a calculated decision and choose a suitable Podcast Advertising service platform for your project. Also, you can benefit from the various perks that Podcast Advertising provides for your business, which is an investment for long-term progress.
There are more than 30 companies from 14 countries on TechBehemoths. This platform has a detailed filter option, giving the possibility to choose from hourly rates to the desired destination. Unbiased ratings and reviews are also present on TechBehemoths, helping you choose more efficiently.