There are 1 Companies in Karachi
that provide Podcast Advertising Services!

Karachi is the capital city of the Sindh region of Pakistan, with a population of over 11 million as of 2023. It is located on the coast of the Arabic Sea, and is known for its commercial and entrepreneurial activities. 

At the same time, Karachi is a hub for software developers and the future home of the country's largest IT Park, which should be launched by 2026 according to the Federal IT Minister of Pakistan.

The Karachi talent pool and IT capabilities got the attention of the Korean Officials who plan to establish an IT center in Karachi due to low labor costs and taxes. The announcement was made in July 2023. The center should support both professionals and companies that operate and work in the Information and Technology Industry in the city. While there’s no deadline for when the IT center is planned to be launched, the Korean Chamber of Commerce and Industry (KCCI) stated that the center would be the second one in the region, after they opened a similar center in Bangladesh. 

Notable multinational companies established in Karachi including IBM, Amazon, Google and Microsoft hire young and veteran professionals from the city and the neighboring regions. 

As for the talent pool in Kharaci, the Pakistani National Labor of Statistics mentioned that there are over 60,000 tech professionals. 

According to Glassdoor, the base pay for a software engineer in Karachi could reach up to $525/mo, and starts from $245/mo -  which makes it one of the most affordable cities to hire tech professionals. 

Another interesting fact about the IT industry in Karachi is the amount of money raised by startups in 2020 and 2021. According to Dawn, Karachi startups raised $66.44 million in 2020 through VC funds, and, in 2021 the amount of money raised was $365.87 million, or 450% more compared to the previous year. This brings Karachi to the league of the fastest-growing tech cities in the world. 

To sum up, Karachi is not only a fast-growing city in terms of technology but also one of the most affordable in the region. In the light of the upcoming events, new IT parks, and investments it is possible to predict a higher hourly rate for tech professionals, and a more developed IT capabilities in this direction. 

A kind of paid marketing where ads are placed in podcast episodes is called Podcast Advertising. It has different forms like host-read sponsorships, pre-recorded ads, and branded episodes or series. The popularity of podcasts has increased in recent years, having more listeners. Thanks to this, podcast ads, compared to other digital ads, are more effective. It also helps brands and businesses to reach an audience that has stopped watching TV and radio, or other traditional media. 

According to Statista, in the United States, the Podcast Advertising industry’s annual ad revenue surpassed $2 billion. Also, the U.S. has the majority of podcast listeners across the globe, with approximately 160 million people listening to podcasts monthly. About 30% of the audio time is spent on podcasts by podcast listeners, Forbes reports.  

Why is Podcast Advertising efficient for businesses and your project?

• Targeted audience
• High engagement levels
• Authenticity and trust
• High retention rates
• Strong ROI and scalable performance
• Build brand advertising
• Drive a positive perception
• Budget-friendly
• Flexibility and creativity

To find a good platform providing Podcast Advertising services for your project is critical. You should take into consideration some criteria to make the right selection. Start with finding what your project’s goal is and why you need Podcast Advertising. The remaining things to look into are:

1. Matching the targeted audience: Ensure that the desired audience can be reached by the platform you are considering. 
2. Ad formats: A Search platform that provides different types of ads, for example, pre-roll, mid-roll, and post-roll. 
3. Pricing fees: Select platforms that fit your budget while offering the required skills and experience. Also, platforms that have competitive pricing models for ad placements.
4. Analytics & performance tracking: A good platform can give you details into ad performance, listeners engagement, and conversion rates. 
5. Ease of use and integration: Find a platform that is user-friendly and integrates rapidly with your existing marketing tools.
6. Reviews and testimonials: Check the platform’s reviews and feedback from its clients to gauge its reliability and effectiveness. 

By carefully selecting these aspects, you can make a calculated decision and choose a suitable Podcast Advertising service platform for your project. Also, you can benefit from the various perks that Podcast Advertising provides for your business, which is an investment for long-term progress. 

There are more than 30 companies from 14 countries on TechBehemoths. This platform has a detailed filter option, giving the possibility to choose from hourly rates to the desired destination. Unbiased ratings and reviews are also present on TechBehemoths, helping you choose more efficiently.