There are 2 Companies in Egypt
that provide Podcast Advertising Services!

The Egyptian government, through the Ministry of Communications and Information Technology (MCIT) and the IT Industry Development Agency (ITIDA), has taken an active role in developing ICT capabilities within the country and positioning ICT as a cornerstone of economic development and foreign investment

The Egyptian ICT sector’s contribution to GDP grew by 13% in 2017-18, reaching LE65.9bn ($9bn) and representing 4.1% of total GDP. In 2019, 177 export-oriented firms, employing 45,000 workers, generated ICT exports of LE11.2bn ($1.5bn). The local-facing IT sector, meanwhile, employed a further 66,000 people in this period, according to the Oxford Business Group. 

Why working with Egyptian IT companies

Egypt has a broad base of skilled labor, that is multi-lingual across English, German, French, and Arabic. This base makes Egypt an attractive and cost-effective market with minimal communication barriers to provide outsourced services to Western, Asian, and Middle Eastern markets. Based on these resources Egyptian IT companies and web agencies located there are considered accessible and gain an advantage in the regional market.

What to be aware of when working with Egyptian IT companies? 

Due to the fact that Egypt is known more for cheap prices for web and software services rather than for IT companies, the last ones didn’t have the chance to make themselves a name and consolidate a reputation. 

Since the foreign companies offer a good price for the Egyptian IT workforce, the local web and software agencies have to work with what they pay for. And this may be a challenge for foreign clients that seek right now quality more than anything else. 

How reliable are Egyptian IT companies

In terms of reliability in the region, Egyptian IT companies are considered trustworthy, mostly. The specific region makes companies from each country unique and in Egypt’s case, potential foreign clients can rely on the Egyptian skilled workforce, well-developed business environment, and also, Egyptian companies provide competitive services. 

How does the Egyptian IT industry relate to the neighboring countries?

Egyptian IT companies are considered more and more competitive in the regional digital market. The credits for this performance are mostly given to a continuously developing IT infrastructure and industry that managed to bring the IT sector to the level of a vital component of the national economy. 

Also, another important factor that contributes to the Egyptian IT sector competitiveness is the way how the region is divided into subsector leaders. While Israel is well known for providing high-quality cybersecurity solutions on the international market, and Saudi Arabia makes the most of the web site in the region, Egypt provides software and mobile applications that are considered one of the best in the region. 

All in all, Egypt is a promising destination for both outsourcing and B2B relations in the region and is one of the pretendants to the overall IT regional leadership. 

A kind of paid marketing where ads are placed in podcast episodes is called Podcast Advertising. It has different forms like host-read sponsorships, pre-recorded ads, and branded episodes or series. The popularity of podcasts has increased in recent years, having more listeners. Thanks to this, podcast ads, compared to other digital ads, are more effective. It also helps brands and businesses to reach an audience that has stopped watching TV and radio, or other traditional media. 

According to Statista, in the United States, the Podcast Advertising industry’s annual ad revenue surpassed $2 billion. Also, the U.S. has the majority of podcast listeners across the globe, with approximately 160 million people listening to podcasts monthly. About 30% of the audio time is spent on podcasts by podcast listeners, Forbes reports.  

Why is Podcast Advertising efficient for businesses and your project?

• Targeted audience
• High engagement levels
• Authenticity and trust
• High retention rates
• Strong ROI and scalable performance
• Build brand advertising
• Drive a positive perception
• Budget-friendly
• Flexibility and creativity

To find a good platform providing Podcast Advertising services for your project is critical. You should take into consideration some criteria to make the right selection. Start with finding what your project’s goal is and why you need Podcast Advertising. The remaining things to look into are:

1. Matching the targeted audience: Ensure that the desired audience can be reached by the platform you are considering. 
2. Ad formats: A Search platform that provides different types of ads, for example, pre-roll, mid-roll, and post-roll. 
3. Pricing fees: Select platforms that fit your budget while offering the required skills and experience. Also, platforms that have competitive pricing models for ad placements.
4. Analytics & performance tracking: A good platform can give you details into ad performance, listeners engagement, and conversion rates. 
5. Ease of use and integration: Find a platform that is user-friendly and integrates rapidly with your existing marketing tools.
6. Reviews and testimonials: Check the platform’s reviews and feedback from its clients to gauge its reliability and effectiveness. 

By carefully selecting these aspects, you can make a calculated decision and choose a suitable Podcast Advertising service platform for your project. Also, you can benefit from the various perks that Podcast Advertising provides for your business, which is an investment for long-term progress. 

There are more than 30 companies from 14 countries on TechBehemoths. This platform has a detailed filter option, giving the possibility to choose from hourly rates to the desired destination. Unbiased ratings and reviews are also present on TechBehemoths, helping you choose more efficiently.