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New Zealand has registered one of the biggest IT growth rates in the world between 2015-2019, increasing its digital capabilities by 64% based on data provided by “iStart”. The growth continues in 2025, with a revenue in the market of IT Services of $4,12 billion and a CAGR for 2025-2030 of 2.88%.

Discover Top IT Companies in New Zealand specialized in Native Advertising and other related services. Find the best IT service providers for your projects.

The form of paid publicity that integrates seamless into a platform’s content, which appears on is called Native Advertising. The paid posts have the same format as the non-sponsored ones. They are everywhere, in social channels, various platforms, and websites. These ads are meant to be smooth extensions of the page, not to interrupt the users’ experience on the website. A better possibility to be seen is for sponsored posts compared to banner ads, because they can blend in.

Their popularity is growing thanks to their effectiveness and accounts for approximately ⅔ of the total digital display ad spend. Now, Native Advertising is used as a brand awareness tool alongside other marketing strategies.

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Explore Top Native Advertising Companies in New Zealand

We found 1 company in your location Last updated in: July, 2026

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ICT Industry in the New Zealand: General Profile and Insights

New Zealand registered one of the biggest IT growth rates in the world between 2015-2019, increasing its digital capabilities by 64% based on data provided by “iStart”. Based on the latest data provided by the New Zealand government, in 2019 there were around 21,000 IT companies in the country including multinational corporations, foreign investors, and local startups that enroll in the IT industry more than 120,000 professionals. The growth continues in 2025, with a revenue in the market of IT Services of $4,12 billion and a CAGR for 2025-2030 of 2.88%.

According to PayScale, the average salary in the IT sector is almost $4,000 USD/Mo - making IT professionals one of the best-paid workers in the country. All these results were reached with the common effort of the government and SMEs that created and developed an attractive business environment, especially in the digital sector. 

Why Work With New Zealand IT Companies

New Zealand's ICT companies have earned an international reputation for being flexible, resilient, adaptable, and entrepreneurial. Many high-profile projects have come out of the country’s ICT industry, thus improving the local IT industry's reputation on the global market and made out of New Zealand's web and software companies a trusted IT hub. 

What to Pay Attention to When Working With New Zealand IT Companies

On the other hand, New Zealand IT companies face challenges with enrolling a new workforce. Since the demand for digital products and services is increasing from both local and international clients, there are not enough professionals to cover the requests. This leads to limited capacities of local IT companies in providing the needed services. 

Based on a report from 2019 released by International Data Corporation, 3 out of 10 projects of New Zealand IT companies are postponed or hung in the queue, which can sometimes be a frustrating experience for clients. In 2025, this problem will persist with some improvements, like increased investment, reinforcement of talent, adoption of faster project management, and many others.

However, New Zealand prefers rather attract a workforce directly from other countries by offering facilities to professionals and convincing them to relocate to the country, which may help companies to catch up and increase their working capacity. 

At the same time, timezone differences are another possible challenge. International companies need to be aware that we work in a different time zone, so we may need to take morning or evening calls.

How Reliable Are New Zealand IT Companies

New Zealand companies implement the highest standards not only in Technology but also in business. Having as a reference Australian and US companies, the local web and software agencies are well known for being flexible, resilient, adaptable, and entrepreneurial. 

Also, the level of project management in New Zealand IT companies is high enough to compete with regional and international corporations. 

How Does the New Zealand IT Industry Relate to the Neighboring Countries?

On the regional level, the New Zealand IT industry competes with the Australian one, mostly. Both industries face the same challenges and have almost the same opportunities, but rank differently in the global index. 

While both are confronting a shortage of tech professionals, even with a well-developed IT infrastructure, Australia chooses to solve the problem with outsourcing, while New Zealand companies rely on government policies that facilitate professionals from specific countries to relocate and find a job in the IT industry at one of the 21K+ companies present on the local market. 

Comparing the data from IDC research, New Zealand will probably be the winner with such an approach in the long run, while Australia has to increase its attractiveness to remain competitive. 

How is the Business Environment in New Zealand?

In 2024, New Zealand's business environment was characterized by its ease of doing business, as it ranked #8 out of the top 10 economies in the Business Environment Rankings from Economist Intelligence, highlighting its efficient regulatory framework, protection of property rights, and strong contract enforcement.

Additionally, New Zealand maintained a strong credit rating of AA from Standard & Poor's, reflecting its stable and well-managed economy. The country's low corruption levels, as indicated by its ranking of 4th in the Transparency International Corruption Perceptions Index, further contributed to its favorable business environment in 2024.

According to Andrew Hillstead from Psychoactive Studios, New Zealanders are known for their innovation, initiative, and professionalism, especially in the ICT industry. Though, because of the low population, finding specialists can be difficult. Some of the world's best web design agencies are based in New Zealand.

Wellington and Auckland - Among the Best Cities for IT Businesses in New Zealand

Andrew also states that Wellington has the highest concentration of creative and tech businesses in New Zealand. It is New Zealand's home of art, design, and IT. Wellington is small and mighty, while Auckland is much larger and may offer greater opportunities for some companies.

Both Wellington and Auckland have a strong talent pool in the IT sector. New Zealand has a robust education system that produces highly skilled graduates in computer science, engineering, and related disciplines. The presence of reputable universities and technical institutes in both cities ensures a steady supply of qualified professionals for IT businesses. Furthermore, the cities' multicultural environments attract diverse talent, fostering innovation and creativity.

This article was created together with prominent figures and professionals coming from reputable  IT companies in New Zealand. Special credits: Andrew Hillstead.

What is Native Advertising and what are its benefits for your projects?

The form of paid publicity that integrates seamless into a platform’s content, which appears on is called Native Advertising. The paid posts have the same format as the non-sponsored ones. They are everywhere, in social channels, various platforms, and websites. These ads are meant to be smooth extensions of the page, not to interrupt the users’ experience on the website. A better possibility to be seen is for sponsored posts compared to banner ads, because they can blend in

Their popularity is growing thanks to their effectiveness and accounts for approximately ⅔ of the total digital display ad spend. Now, Native Advertising is used as a brand awareness tool alongside other marketing strategies. 

Statista says that by 2025, the Native Advertising global market is expected to grow to $92.4 billion in Western Europe, compared to $19.6 billion in 2020. Native ads are more popular with 53% of users than traditional ones. These data represent the increasing demand and need for Native Advertising.

Why is Native Advertising important for your project?

Native Advertising is best for almost every type of business. For instance, from telecommunications with a broad audience to a brand selling products to a specific audience. These businesses can use carefully created articles, videos, images,  blogs, and posts on social media to engage with users. The key to success is the right placement, creative content, and good storytelling. The perks businesses can leverage are the following:

  • Better experience for users
  • Higher rates of engagement
  • Increase brand reputation
  • A variety of social channels
  • Higher click-through rates
  • Budget-friendly
  • Non-disruptive ads

To select the right platform offering Native Advertising services for your project, you should consider the reason for using Native ads, the desired audience, and the formats of ads you want. Besides these, you should consider the following criteria:

  1. Understand your audience: Look into demographics and what your audience’s interests are.
  2. Create attractive content for your targeted audience: Find out what are the preferred social channels of your audience, type of ads and style and use them to your benefit.
  3. Budget: Usually, agencies that offer Native Advertising services offer two pricing models, cost-per-click (CPC) and cost-per-thousand impression (CPM). Consider these models to correspond with your budget.
  4. Choose creative design: A key factor for your Native Ads to have success is for them to have an appealing design. Choose a platform that relates with your desired style and design.
  5. Improvement of post-click experiences: It is important for your project to have optimized post-click experiences. What your followers will see after clicking has a big influence. Select an agency of Native Advertising that has this feature.

By carefully selecting these aspects, you can make a calculated decision and choose a suitable Native Advertising service platform for your project. Also, you can benefit from the various perks Native ads are providing for your business, being an investment for long-term progress. 

There are almost 100 companies from different locations like Europe, Asia, North and South America, the Middle East, and Africa on TechBehemoths. This platform has a rich filter option, giving the possibility to choose from hourly rates to the needed location. Fair ratings and reviews are also present on TechBehemoths, helping you choose more efficiently.