There are 5 Companies in Kolkata
that provide Media & Television Advertising Services!

Kolkata is the largest city in the West Bengal region in India and is considered the most competitive one in the IT sector in Bangladesh. The main reason - it’s physically closer than any other city. 

The region includes more than 900 IT companies with 145,000 employees, and 70% of them can be found in the city of Kolkata, which confirms again the strategic importance of the city in the country and the region’s IT industry. Kolkata is called the IT hub of East India, and has plenty of tech parks, including Bengal Eco Intelligent Park, Millennium City IT Park, Image Tech Park, and many more. 

Since early 2010, Kolkata has managed to grow fast and attract huge tech players such as IBM, TCS, PwC, British Telecom, and Ericsson, which consequently invested and developed the IT infrastructure, hiring most of the youth workers who are nowadays enrolled in the system. 

The dominant services in the IT industry in Kolkata include software development, product development and consulting, big data analytics, and system integration, but also digitalization of other services, such as healthcare, architecture, and banking systems, which enjoy a market demand. 

From hardware manufacturers, SME’s like Sonodyne, Videocon, Vikram Solar, Websol Energy, are among the top players in the tech industry as well. 

The region also has 36 IT parks and 14 Business parks, created to stimulate the development of the entire industry and boost the regional economy and competitiveness. And on top of everything, the Kalyani Institute is the main core of future tech workers. 

However, Kolkata remains one of the least paid cities in the IT industry, with a yearly average estimated at $4,386 USD. Yet, this is one of the reasons why big companies invest in this place, and also why IT products and services developed by Kolkata-based IT companies are cheaper than other tech hubs in India. 

In case you are searching for an IT company from Kolkata to work with, on TechBehemoths, you can find the most active ones that perform above-average.

Advertising Media represents the totality of mass media or alternative media channels that businesses use to promote their products, brand, and services. One type of Advertising Media is Television Advertising. It is the process of making and airing commercials on TV to advertise a product or service. To engage a large audience, networks like cable and broadcast are used. Visual and auditory appeal make it perfect for storytelling and create brand experiences. Despite the competition from digital content, Television Advertising is still a big player in Media Advertising. 

According to Forbes, the budget for retail media ads are approximately $22 billion and is expected to raise at a CAGR of approximately 10% by 2029. 

Why is Media & Television important for business?

• Wide audience reach
• High engagement
• Brand credibility
• Targeted advertising
• Boost sales
• Long-lasting impression

Choosing the perfect Platforms providing Media & Television advertising services for your project may be a difficult task. That’s why it’s good to think about the following criteria when you are making the selection. 

1. The reach and audience size: Find out how well the platform can help you attract a large and engaged audience.
2. The diversity of ad formats: Various formats are used in different marketing objectives, for example, simple creative videos for engagement or search aids for targeted conversions.
3. Options of targeting: Based on interests, search history and behaviours, businesses are enabled by advanced targeting to get specific demographics.
4. Cost-effectiveness CPC and CPM: Make sure that platforms offer competitive pricing fees. 
5. Optimization tools: A good platform should have strong tools for campaign improvement, which will help track real-time performance. 

TechBehemoths is a trusted platform created to help people find the right Media & Television advertising services provider for their projects and businesses. Companies delivering these services on the TechBehemoths are located across the world, in Africa, Australia, South and North America, Europe, and Asia, with over 40 companies. Detailed profiles are helping you choose a perfect service firm. Also, it gives you the possibility to select the filters you are looking for: location, service you look for, team size, hourly rate, and other preferences, etc..