There are 1 Companies in Ethiopia
that provide Media & Television Advertising Services!

Ethiopia is more known for its safari, national parks, and UNESCO heritage sites. Also, in Ethiopia people are coming more for observing wildlife and lions in their natural habitat - so far, nothing about the IT sector. But it’s no surprise, since the World Bank ranked Ethiopia 141/190 in the ease of doing business, and this may look somehow intimidating both for investors and for potentially interested clients of IT companies. Now, in 2020 when you have the whole of Europe, the Americas, and Asia, almost no one would choose an African country for digital services. 

With all these, Ethiopia made huge progress in the digital sector, and local companies are providing non-financial aid to interested investors in their IT sector. Consulting, co-working spaces with views to safari, and mentoring are only a few of the services you can benefit from in Ethiopia. Also, in the context of Covid-19, the country entered the Green Zone, with around 10 cases in the entire country. 

Why you should work with Ethiopian IT companies

So, obviously, you will not find in Ethiopia a well-developed IT infrastructure and the industry overall. However, you may find in Ethiopia a friendly ecosystem that will help you develop the industry, and this may be very rewarding. 

Not so many Ethiopians IT companies are present on the local market, and the ones that exist are doing BPO and working for foreign customers from their operational centers located across the country. It’s a strategic location and a friendly business environment can make the country for many a great place where you can combine business with a vacation. 

There are no specific restrictions and things that you should know about Ethiopia when visiting it, except that you can enjoy your time and do the work you planned to do. 

What to pay attention to when working with Ethiopian IT companies

On the other hand, there are specific risks one may be exposed to in Ethiopia. The undeveloped IT industry, language barriers, and inexperienced developers and project managers can be a headache if Ethiopian IT companies were chosen as partners in a digital project. These risk factors come in contrast with the benefits the country has to offer, so taking a decision in this direction is an important step. 

How reliable are Ethiopian IT companies

You can’t really tell if Ethiopian IT companies are reliable or not. Simply because the local digital agencies didn’t take a chance to make a name for themselves on the international market - the country has a chance now to attract investors, create businesses that provide decent service quality, and start developing the country IT sector to a certain level. 

How the Ethiopian IT sector relates to the neighboring countries

In the region, there are countries that perform better and lower than Ethiopia. Even though the development levels of the IT sector are not comparable between Ethiopia and its neighboring countries, Kenya and Congo have managed to become the hosts of some international IT companies, but that’s probably because of the location rather than because of development. On the other hand, Uganda, Rwanda, and Burundi – the other neighboring countries, are far from implementing digitalization at the level Ethiopia is today.  Another thing that worth mentioning is that the main investor in East Africa is China and its companies. Probably, this will help the countries to develop at least in some fields which are more essential than IT. 

Advertising Media represents the totality of mass media or alternative media channels that businesses use to promote their products, brand, and services. One type of Advertising Media is Television Advertising. It is the process of making and airing commercials on TV to advertise a product or service. To engage a large audience, networks like cable and broadcast are used. Visual and auditory appeal make it perfect for storytelling and create brand experiences. Despite the competition from digital content, Television Advertising is still a big player in Media Advertising. 

According to Forbes, the budget for retail media ads are approximately $22 billion and is expected to raise at a CAGR of approximately 10% by 2029. 

Why is Media & Television important for business?

• Wide audience reach
• High engagement
• Brand credibility
• Targeted advertising
• Boost sales
• Long-lasting impression

Choosing the perfect Platforms providing Media & Television advertising services for your project may be a difficult task. That’s why it’s good to think about the following criteria when you are making the selection. 

1. The reach and audience size: Find out how well the platform can help you attract a large and engaged audience.
2. The diversity of ad formats: Various formats are used in different marketing objectives, for example, simple creative videos for engagement or search aids for targeted conversions.
3. Options of targeting: Based on interests, search history and behaviours, businesses are enabled by advanced targeting to get specific demographics.
4. Cost-effectiveness CPC and CPM: Make sure that platforms offer competitive pricing fees. 
5. Optimization tools: A good platform should have strong tools for campaign improvement, which will help track real-time performance. 

TechBehemoths is a trusted platform created to help people find the right Media & Television advertising services provider for their projects and businesses. Companies delivering these services on the TechBehemoths are located across the world, in Africa, Australia, South and North America, Europe, and Asia, with over 40 companies. Detailed profiles are helping you choose a perfect service firm. Also, it gives you the possibility to select the filters you are looking for: location, service you look for, team size, hourly rate, and other preferences, etc..