There are 2 Companies in Tunisia
that provide Marketing Strategy Services!

Tunisia aims to position itself as a strategic hub in the Middle East and North Africa by becoming one of the top-performing countries in the region in terms of datacom infrastructure and IT business environment. 

In order to promote Tunisia as an attractive destination for outsourcing services and an anchor in the global digital movement, the government has lifted the ban made by the Telecommunications Regulatory National Agency (ANRT) over internet protocol (VoIP) services.

According to a report published by The Brooking Institution in October 2016, the VoIP ban resulted in US$320m of economic loss for Tunisia during the first half of 2016.

In terms of digital progress, Tunisia still struggles with disparities in access to computer technologies in crucial sectors. Even though 60% of Tunisians had access to the internet last year, the country’s 2019 network readiness index remains relatively low, ranking 78th out of 139.

Why you should work with Tunisian IT companies

Low prices and experienced professionals are the main reasons why Tunisia managed to attract direct foreign investments from international companies and organizations. Since the country has focused a lot on BPO services, it may be challenging for locals to establish their own IT and digital companies in a country with a poorly developed IT industry. 

What you should pay attention to when working with Tunisian IT companies

The local IT companies are mainly focusing on BPO, due to a poor-developed IT infrastructure. The only valuable resource remains skilled professionals, that over time earned valuable experience, and have increased the country’s performance in the field of digital services. 

How reliable are Tunisian IT companies

In terms of reliability, the Tunisian IT companies benefit from foreign companies’ reputations. 82% of all IT companies from Tunisia are multinational or international agencies and investors aiming to attract a low-cost and decent quality workforce. 

The main investors in the Tunisia IT industry are French tech companies, which are extending their network and influence in North-Africa and Mediterranean regions.

How does the Tunisian IT industry relate to the neighboring countries?

The close proximity to Spain, makes Tunisia look weak in front of new technology challenges and the poor-developed IT infrastructure, with banned services and risk to terrorism, gives no chance to the country to compete with Spain or Portugal in South-West Europe. 

On the other hand, Tunisia is probably the most developed country in North Africa and has the potential to achieve what it was aiming for in the first place - A strategic regional hub. However, Tunisia needs strong financial support from the international community and also transparency and democratic institutions to lead the necessary reforms for the country’s development overall, and particularly in the IT industry.

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