
There are 1 Companies in Mumbai
that provide Guerilla Advertising Services!
Mumbai is India’s economic capital and among some of the most developed tech centers in Asia. But even though it would be expected for the FinTech industry to be the main contributor to the local economy, the tech sector is surprisingly surpassing all other industries and is considered the top key industry.
Discover Top IT Companies in Mumbai specialized in Guerilla Advertising and other related services. Find the best IT service providers for your projects.
Guerilla Advertising is a marketing strategy that uses unconventional methods to create interest for a brand or business. This type of advertising is usually done by a small group of individuals who are spreading the word about a new brand, firm, or product through face-to-face interactions and social channels. To recommend the services or a product, social media influencers are hired due to their broad audience and reputation.
There are several forms of Guerilla Advertising, and they are the following: Buzz marketing, Stealth marketing, Ambient marketing, Ambush marketing, and Grassroots marketing. Every type focuses on various things, but their main goal is for people to interact with the brand.
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The IT Industry in Mumbai: General Portrait
Mumbai is India’s economic capital and among some of the most developed tech centers in Asia. But even though it would be expected for the FinTech industry to be the main contributor to the local economy, the tech sector is surprisingly surpassing all other industries and is considered the top key industry.
According to Indiatimes, Mumbai has one of the highest tech job opportunity growth in Asia, and more exactly 32.5% which makes it a promising place for both tech companies and skilled professionals. However, investors are somewhat cautious in investing in tech startups and rather prefer to bid on solid and sustainable businesses, the main reason for that being the unstable startup ecosystem. With all these, the Mumbai tech industry still manages to attract new professionals, especially those who are returning from overseas, with rich experience in the field.
According to SalaryExpert, the tech average wage in Mumbai is estimated to be over $11000 USD/year, but of course, it may vary from company to company. The high competition among Indian tech companies leads to lower prices/project and lower hourly rates, which also means that Mumbai is a good place to find IT and software companies that charge lower than other Western companies per project.
At the same time, one of the biggest challenges IT companies face is the talent shortage, which reached critical levels in 2020. According to the same source, the shortage of entry-level devs was 46,6%, middle level - 33.87%, and senior-level over 19%. The problem is expected to be solved in the near future, mainly because of young professionals who graduate from tech universities in Mumbai, and also due to talent migration within India.
In case you are searching for a partner for a tech project in India, Mumbai is surely one of the best destinations you should explore.
What is Guerilla Advertising and what are its benefits for your projects?
Guerilla Advertising is a marketing strategy that uses unconventional methods to create interest for a brand or business. This type of advertising is usually done by a small group of individuals who are spreading the word about a new brand, firm, or product through face-to-face interactions and social channels. To recommend the services or a product, social media influencers are hired due to their broad audience and reputation.
There are several forms of Guerilla Advertising, and they are the following: Buzz marketing, Stealth marketing, Ambient marketing, Ambush marketing, and Grassroots marketing. Every type focuses on various things, but their main goal is for people to interact with the brand.
According to Statista, by 2029 about 80% of the total ad spending will be from digital channels. A part of them will come from Guerilla Advertising also.
Guerilla Advertising is a budget-friendly and effective way to express your ideas to a large audience and gain attention. A study from ResearchGate says that Guerilla Advertising can help increase your brand awareness which will lead to more customers making purchases.
A good method to incorporate Guerilla Advertising into your project and have some impact is to combine it with a traditional method of advertising. Other benefits that your project can enjoy from using Guerilla Advertising are:
- Cost-effective
- Generates buzz
- Brand awareness growth
- Engages users
- Target desired audience
To find the perfect platform that offers Guerilla Advertising services for your project, you should take into consideration several criteria.
- Know your target audience: Study demographics, behavioural and psychological features of your customers to create relevant campaigns for them. Look for a platform that can create these forms of ads or is effective for your required audience.
- Corresponding with your project’s goals: Your project can have different goals, from increased sales to expanded project’s reach. It’s important for the chosen advertising agency to relate to these goals and deliver them to your followers.
- Creativity and innovation: This type of advertising relies on innovation and creativity to create a surprise effect. Select a Guerilla Advertising platform that delivers originality and an impact.
- Leveraging technologies: A good platform has various tools for measuring and monitoring your success in real time. It is useful for you to understand if your chosen strategy is working or if it has the desired path.
- Trend awareness: Guerilla Advertising often relies on being ahead of market trends. Platforms delivering this type of advertising should monitor the current trends to create buzz and gain people’s attention. The last factors are beneficial for your project or brand’s popularity.
- Combination of other market strategies: Choose Guerilla Advertising platforms that use the combination of these ads and others. They can be: branding, sales, marketing, customer relations, and others.
On the TechBehemoths platform, you can find the best Guerilla Advertising companies for your project. There are firms from all over the world. Explore the detailed profiles, client reviews, and choose the one that feels most suitable for your project. A hand of help is also the vast range of filters on TechBehemoths, including hourly rate, team size, location, and other required details your project has.