There are 1 Companies in Colombia
that provide Guerilla Advertising Services!

Colombia is now a strategic center when it comes to the outsourcing of IT and business services, with international investors attracted by the skills and size of its workforce, its favorable business climate, and its geographic location.

The sector has shown impressive growth, with Colombia receiving 387 new investment projects in the BPO, KPO, software, and IT services sector in the past seven years, according to fDi Markets and PRO COLOMBIA reports.

Why you should work with Colombia-based IT companies

One of the biggest draws for investors is the breadth and diversity of Colombian talent. Colombia has the second most qualified workforce in South America, according to the IMD World Talent Report 2016, ahead of countries such as Brazil, Peru, Chile and Venezuela.

Colombia's Ministry of Information Technology and Communications (MinTIC) certified more than 37,000 Colombians in digital skills in the third quarter of 2017, adding to the field of innovative developers in the software development sector.

Figures suggest there are more than 4,000 software and IT service companies across Colombia. About 3% of those are large companies, 80% of which are based in the central region of the country with four percent in the north, six percent in the west, four percent in the east, and the rest distributed across the country.

What you should be aware of when working with Colombian-bassed IT companies

South America tends to be a more attractive destination for the IT market, and Colombian IT companies and web agencies are taking advantage of this opportunity. However, there are several aspects that need to pay attention to when working with companies based in Colombia. Lack of experience, underdeveloped IT infrastructure and the incapacity of competing with the US and Europe IT companies create challenges and doubts for potential clients in whether to choose a Colombian IT company as a partner for their next web project, despite the cheap hourly rate it has to offer compared to the international global market. 

How reliable are Colombian-based IT companies

Gartner Inc, an international consultancy company ranked Colombia as one of five destinations in Latin America to offer Business Process and Information Technology Outsourcing highlighting the country’s bilingual labor force and salary competitiveness within the sector. In addition, Everest Group the global consulting firm mentioned Colombia as an optimal market for finance and accounting outsourcing (FAO), legal process outsourcing (LPO), and business process outsourcing (BPO). Likewise, the company asserted the country’s strengths for its commerce. 

How does Colombian IT infrastructure relate to the neighboring countries?

As the third-largest provider of IT services in Latin America after Brazil and Mexico with US$ 2.579 million (According to the International Data Corporation – IDC), Colombia is rising to the top due to its skilled workforce of more than 1.2 million professionals in the financial and services industry, incentives provided by the government, a continuous free trade agreement platform, competitive free trade zone regime, proximity, and connectivity to North America. These features and benefits have created an ideal business environment for venture capital firms and angel investors looking to invest in innovative and attractive opportunities.

Guerilla Advertising is a marketing strategy that uses unconventional methods to create interest for a brand or business. This type of advertising is usually done by a small group of individuals who are spreading the word about a new brand, firm, or product through face-to-face interactions and social channels. To recommend the services or a product, social media influencers are hired due to their broad audience and reputation. 

There are several forms of Guerilla Advertising, and they are the following: Buzz marketing, Stealth marketing, Ambient marketing, Ambush marketing, and Grassroots marketing. Every type focuses on various things, but their main goal is for people to interact with the brand.

According to Statista, by 2029 about 80% of the total ad spending will be from digital channels. A part of them will come from Guerilla Advertising also. 

Guerilla Advertising is a budget-friendly and effective way to express your ideas to a large audience and gain attention. A study from ResearchGate says that Guerilla Advertising can help increase your brand awareness which will lead to more customers making purchases. 

A good method to incorporate Guerilla Advertising into your project and have some impact is to combine it with a traditional method of advertising. Other benefits that your project can enjoy from using Guerilla Advertising are:

• Cost-effective
• Generates buzz
• Brand awareness growth
• Engages users
• Target desired audience

To find the perfect platform that offers Guerilla Advertising services for your project, you should take into consideration several criteria. 

1. Know your target audience: Study demographics, behavioural and psychological features of your customers to create relevant campaigns for them. Look for a platform that can create these forms of ads or is effective for your required audience. 
2. Corresponding with your project’s goals: Your project can have different goals, from increased sales to expanded project’s reach. It’s important for the chosen advertising agency to relate to these goals and deliver them to your followers. 
3. Creativity and innovation: This type of advertising relies on innovation and creativity to create a surprise effect. Select a Guerilla Advertising platform that delivers originality and an impact.
4. Leveraging technologies: A good platform has various tools for measuring and monitoring your success in real time. It is useful for you to understand if your chosen strategy is working or if it has the desired path.
5. Trend awareness: Guerilla Advertising often relies on being ahead of market trends. Platforms delivering this type of advertising should monitor the current trends to create buzz and gain people’s attention. The last factors are beneficial for your project or brand’s popularity.
6. Combination of other market strategies: Choose Guerilla Advertising platforms that use the combination of these ads and others. They can be: branding, sales, marketing, customer relations, and others.

On the TechBehemoths platform, you can find the best Guerilla Advertising companies for your project. There are firms from all over the world. Explore the detailed profiles, client reviews, and choose the one that feels most suitable for your project. A hand of help is also the vast range of filters on TechBehemoths, including hourly rate, team size, location, and other required details your project has.