Branding is the process of defining and creating a recognizable brand identity of a business. Some of the most popular companies in the world like Apple, Microsoft, Google, Starbucks, Nike, Tesla, Netflix, etc. have really strong brand identities.
Apple spends billions of $ on advertising to position itself as the world’s most valuable brand and tech company.
Establishing a brand is essential in the business world. That would be one of the top priorities, especially when you’re starting a new business.
Branding is not limited to logo design, fonts, colors, banners, brochures, business cards, it also includes brand strategy, brand messaging, brand positioning, corporate identity and more.
Brand identity is important for your business for multiple reasons:
- Makes your company unique
- Helps your business be consistent
- Builds customer loyalty
- Increases your brand awareness
Selecting the right branding service provider can be a difficult task. You should consider multiple aspects before getting in touch with them:
- Location
- Price
- Portfolio
- Processes
- Industry focus
- Client reviews
- Communication
There are over 16,000 companies providing branding services listed on TechBehemoths. Use the advanced filters to shortlist the companies you need and browse their profile pages. Contact them and initiate successful business partnerships. There is no obligation to hire!
Branding as a service
Branding includes a wide set of services. Depending on your needs, branding agencies can do: competitor research, visual identity design, brand books, tone of voice guidelines, and many more.
The ultimate goal is to keep your brand consistent across all marketing channels, boost your brand awareness, customer engagement and revenue.
A past survey conducted by Lucidpress (now Marq), revealed that companies with a consistent branding can expect a 10-20% increase in revenue.
The importance of Branding
Strong and memorable brands can better control their pricing strategy and can gradualy increase the price for their services/products. Also, they can invest more in branding and target a higher return of investment.
Adidas, for example, invests about 12-14% of its revenue in advertising, sponsorships, and brand partnerships, which totals about €2.8-3.2 billion annually.
Do Businesses Need Branding? The Answer is Yes
In 2026, companies that keep their brands consistent are 3.5x more visible, while 90 % of customers expect a smooth brand experience across all marketing channels (source).
This is important in our digital era, where lots of projects and businesses are technological and can be complex. The goal of efficient branding is to present these products/services in a simple and straightforward way.
Sometimes, less is more, as users need recognizable visual identities, simple language and digestible information. Presenting things in a logical and simple manner is not always an easy task.
Some popular types of branding work include:
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Full rebrands - for example, you changed your business name and need a completely new style guide, website, business cards, etc.
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Visual adjustments - apps or websites change frequently, so they need customizations (visual and textual)
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Brand positioning - this strategic process meant to establish a unique perception for a company is sometimes overlooked. A reliable branding agency could help you with that.
Inspiring Branding Campaigns
Below are a few inspiring branding campaigns that became iconic.
Nike - "Just Do It" (1988): boosted sales from $877M to billions.
Apple - "Think Different" (1997): brought the brand back to life. The rest is history.
Dove - "Real Beauty" (2004): sales doubled to $4B by 2010.
Old Spice - "The Man Your Man Could Smell Like" (2010): doubled sales in months.
How TechBehemoths Can Help You
TechBehemoths lists over 16,000 branding companies from all over the world. You can browse the platform and use advanced filters to narrow down the results based on desired location, hourly rate, team size, industry focus and many more.
Submitting a project is easy and straightforward: include your requirements, select the budget and a few more options, then send the request. The system will match your project with the best fitted companies, so you can choose the right branding company to work with. No obligation to hire.