There are 1 Companies in Venezuela
that provide Brand strategy Services!

Venezuela is probably not the best example of a well-developed IT hub with lots of web agencies and IT firms, but it was not always like that. Since 2019 the country started to confront the political crisis which automatically transformed into an economic, social, and migration crisis. The political transformations were not accepted by local society nor by the western international community, the oil price went low down to historical records, and the local currency - Venezuelan Bolivar, also depreciated drastically compared to the USD. 

And if 2019 wasn’t enough, in 2020 the pandemic hit the country and caused heavy casualties to the country that struggles to rebuild its economy and society. 

Why you should work with IT companies from Venezuela

But before all this happened, Venezuela was one of the most competitive countries in IT in the region, leading even several positions on the regional market. Skilled professionals made the country a great BPO destination for foreign companies and Data Mining was at its highest in Latin America. 

Right now, Venezuelan IT companies are struggling to attract new customers from the region, and support the national economy by providing a decent level of living standards to its workers. Even compared to other countries, the average hourly rate of a web project is lower: ~5,26 USD. And the yearly average wage inside the industry is $11,113 according to PayScale data.

At the same time, the quality and performance of web agencies from Venezuela remains average, and this is just one more reason why to choose Venezuelan-based agencies for outsourcing, or even for a business of your own.

What to pay attention to when working with Venezuelan agencies

The political transformation and institutional changes in Venezuela, made the country unstable and presents certain risks for potential investors and clients, but as well to IT companies that still selected the country as their operational center. High taxes, nationalization of private property, international restrictions, and low economic growth are only a few of the challenges the IT sector in Venezuela faces. All these lead to poverty conditions and make companies rethink their strategy or even to move out of the country. 

However, Venezuelan IT companies are unattractive just because the country is changing not in the best way. And also the skilled workers’ shortage, that got even worse - more than 1.3 million people fled the country in 2019-2020. 

How reliable are Venezuelan IT companies

Regarding the trust level of Venezuelan IT companies - it’s lower than ever, but still, they manage to survive mainly due to the few remaining BPO centers in the country. Other companies based in the neighborhood are a way better alternative due to economic stability and well-developed IT industry. 

All in all,  right now Venezuela faces an unprecedented crisis, but it still has the chance to emerge as one of the region’s leaders in information technology.  Like we’ve seen in other cases, the IT market is unpredictable and can power up an entire country’s economy and transforming it into a digital leader out of nowhere. But it all depends on the moves the government will take further. 

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.