There are 66 Companies in Toronto
that provide Brand strategy Services!

Toronto is the leading tech hub in Canada with more than 640 registered IT companies that provide a wide range of software solutions for both internal and external markets. The high level of tech and IT education and log tech tradition made the city a global tech hub and new media development. 

By 2021, there are more than 90,000 IT professionals working in Toronto and delivering services to companies, corporations, and international institutions. The entire IT sector contributes to the local economy with more than $8B annually, and made the sector one of the best-paid in the region, and probably in the country. 

According to Toronto.ca, the job distribution in the city is as follows: More than half of the IT employees are engaged in delivering Computer System Designs and related services (60.2%). Almost a quarter work in the field of Telecommunications (21.2%).  The other jobs in the field are divided into the following sectors: Computer and Electronic Product Manufacturing (7%), Software Publishers (3%), Electronic and Precision Equipment Manufacturing (1.6%), and Internet Providers (1.5%). 

Toronto also hosts tech giants and international corporations that invest in the IT sector, providing jobs for skilled professionals. Companies such as Bell, Cisco, Alphabet, IBM, Microsoft, and Oracle are active in the IT field and are among the biggest players and creators of startup accelerator programs, incubators, partnership programs, and more. 

According to the Founders Institute research, the leading accelerators and incubator programs in Toronto are Creative Destruction Lab, EON Accelerator, Founder Institute Toronto, gBETA Toronto, Hatchery, and, Idea Boost. 

On average, the tech salary in Toronto is $100K/year (before taxes) which is around the average per area - $106K/year. Nonetheless, this is a good indicator for one of the leading tech hubs in North America. This makes not only Toronto a highly attractive city for IT investments, but also the entire region. 

All in all, Toronto continues to be one of the leading cities in tech and IT and has the potential to become a new entry in the top 5 North American tech cities. 

As of September 2021, there are 700+ registered and active IT companies from Toronto on TechBehemoths.

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.