There are 84 Companies in Nigeria
that provide Brand strategy Services!
Nigeria’s ICT sector was worth an estimated $5.48 billion in 2017, constituting 31.7% growth from 2016. The telecommunications segment makes up the vast majority of this at around $3.2 billion. Other important contributors are broadcasting, data center services, cloud, IT, and BPO.
Discover Top IT Companies in Nigeria specialized in Brand strategy and other related services. Find the best IT service providers for your projects.
Creating a strong brand strategy is vital for marketing success – it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience. 46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.
Featured Companies in Nigeria
This month, the following Brand strategy companies managed to provide an outstanding service and support. It's worth taking a look.
Analaize is a leading Market Research Company dedicated to empowering businesses to achieve accelerated growth through a focus on the customer.
Best website design & development company in Nigeria
Explore Top Brand strategy Companies in Nigeria
Kryptobees is an ISO-certified, No. 1 blockchain and Web3 development firm with proven records, We have delivered over 750 projects on time.
Xpertech Solutions is one of the leading ICT and renewable energy conglomerate providing professional ICT and renewable energy services.
we deliver innovative tech solutions that drive online growth for businesses across Africa, Europe, Asia, Oceania, and America.
Services:
A software development company Specialized in Mobile Apps Development, Websites Development, Systems Designs, AI & ML, Product Design, etc...
The Best ICT and Digital Services Solution Provider in Nigeria with the latest in demand Technologies.
Theorem Team: Certified Shopify Experts delivering increased traffic, higher conversions, and explosive revenue growth for your e-commerce Journey.
Wireless Computer Services is a top website development company using advanced technologies to create visually appealing websites.
Experts in Digital marketing, social media management, SEO, website development, logos and branding, graphic design and video editing.
Intentionally creating unique voices for unique brands. We are the STARTUP MACHINE.
Services:
Empowering brands globally. You share your vision with us, and we will provide you with the arsenal to make it a reality.
We deliver innovative technology solutions that empower organizations and businesses around the world to transform, scale and achieve better outcomes.
Nigeria's Cheap and Most Affordable Web Hosting and Domain Provider
The Generalissimo Media is a registered web design company, serving clients across Europe and Africa, since 2014.
Services:
Your one-stop shop for digital marketing solutions! The go-to Digital Marketing Agency for Entrepreneurs, Small businesses, and Startups.
We provide exceptional IT and support services that enable businesses to achieve their goals, improve efficiency, and stay ahead of the competition.
We help visionary brands translate insights and ideas into branding, web design and marketing that win people's hearts and move businesses forward.
Services:
Web Design Company in Ajah Lekki Lagos Nigeria with a team of creative experts having the passion to drive creative improvements for the digital age.
Creative & Effective Advertising
Decent IT is a complete IT service & support provider that offers solutions in information Technology....
Neobot Tech is an innovative and customer-center mobile app and website development company.We combine our technical expertise, passion for innovation
KENNETH PRICE NIGERIA is a leading Digital Marketing, Branding and Brand Management agency in Abuja,
Services:
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The ICT Industry in Nigeria : 2021 Report
Nigeria’s ICT sector was worth an estimated $32.48 billion in 2017, constituting 31.7% growth from 2016. The telecommunications segment makes up the vast majority of this at around $2.1 billion. Other important contributors are broadcasting, data center services, cloud, IT, and BPO.
Nigeria’s combination of relatively stable governance, strategic location, and young and innovative population has made it an attractive destination for multinational companies. Several notable firms such as Oracle, IBM, Microsoft, Cisco, HP, and SAP have offices in Nairobi, and some have based their entire African operations from these offices.
Why you should work with Nigerian IT companies
Digital service providers in the cloud and BPO markets are largely involved in the provision, rather than the development, of services, whilst Nigerian firms are more prevalent in the fintech and eCommerce markets. The physical technology required for the delivery of digital services is typically imported, and it is not clear that Nigeria could produce these products more efficiently.
A key strength in the digital services market is the acceptance of mobile services. Any consumer solution entering the market would have to be mobile-compatible. Mobile healthcare services are expected to grow particularly rapidly as the sophistication of these offerings increases.
In addition, the CEO of Toniceli considers that one of the competitive advantages Nigerian IT companies have compared to those established in neighboring countries is the challenging conditions. Here in Nigeria, we're used to working in challenging and stressful environments. This gives us grit especially when faced with challenging projects. It's just a part of our nature to face challenges headlong and not to back down.
What to pay attention to when working with Nigerian IT companies and web agencies
On the consumer side, it is vital that any proposed digital service offering be mobile-compatible due to the prevalence of mobile usage in Nigeria. Furthermore, smartphone penetration in the region is steadily increasing, thus increasing the sophistication of viable digital service offerings.
Given the acceptance of fintech by the Nigerian population, a possible route to entry in the consumer market is to acquire one of the many smaller fintech firms in the industry. This would resolve some of the primary barriers to entry, most specifically bureaucratic red tape and a lack of local knowledge.
On the corporate side, the most effective route to entry is likely through partnerships with smaller local resellers. This model is already popular in the Nigerian market. A key differentiating feature here will be how well the service adapted to the Nigerian market.
How reliable are Nigerian-based IT companies?
Considered to be one of the biggest African IT hubs, Nigerian web agencies and IT companies compete only with Ethiopian ones in terms of reliability. As many foreign companies have already invested and thus developed the local IT infrastructure and industry overall, Nigerian IT companies find it easier than other neighboring countries to enter the global market and provide their services for accessible prices.
How the Nigerian IT industry relate to the neighboring countries?
Nigeria is actively trying to establish itself as a key ICT hub in the East African region. The country appears to be making good progress in this regard, helped by having a strong connectivity infrastructure and a young, innovative population. Despite this, the country currently faces considerable political uncertainty, and issues surrounding the transparency of tenders remain a major barrier to growth.
Although Nigeria’s score for the metric measuring the economic impact of ICT is not high in absolute terms, it ranks 54th in the world. This supports the conjecture that businesses, government, and consumers will be receptive to new technologies as ICT has already had a substantial impact on the Nigerian economy.
The Business Environment in Nigeria
The CEO of Toniceli - a leading Nigerian IT company, Oluwayomi Olabanjo states that The Nigerian business environment is one which is quite growing rapidly. Most business environments are still very much clustered in the city of Lagos, but over the years, there's been an expansion in economic clusters in other cities. There had been challenges in infrastructure, policies, power, and access to professional training and education, however, things have been getting better over time, especially with the coalition of private and public enterprises addressing these challenges headlong. I would say the biggest factor we've had working for us in the Nigerian market is the availability of youthful talent and the increasing flow of foreign and local capital into the market.
What Makes Nigeria Attractive for International IT Companies?
Oluwayomi Olabanjo mentions on this topic that What makes it attractive is the abundant supply of youthful talent. However, unstable government policies, infrastructure, and power shortages are challenges making it unattractive for international IT companies.
Yet, the Nigerian Communications Commission had been doing quite a lot with the startup bill and also with the establishment of public-private incubator programs within the country. I really do believe they should be given credit for this.
Lagos, Ibadan - Best cities for doing IT business in Nigeria
Lagos due to the fact that it has always been the economic hub of the country, hence the IT industry has found it quite easier to experience growth in that space.
Ibadan due to the fact that it is a fast growing economic hub and also, there's less capital expense in setting up and running a company here. - mentioned Oluwayomi Olabanjo.
What is Brand strategy and what are its benefits for your projects?
Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.
46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.
By developing a clear brand strategy, you can:
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Develop your business
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Reach your ideal customers or target audience
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Carry out product marketing in a more effective way
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Raise brand recognition in the marketplace
Key elements of a strong brand strategy
To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.
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Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.
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Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.
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Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.
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Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.
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Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.
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Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.
To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.
TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.