There are 30 Companies in Houston
that provide Brand strategy Services!

Huston is the home of NASA’s human space program and has a well-developed engineering infrastructure, as well as a huge number of tech professionals specialized in providing high-end IT products and services. 

Even though the main activity of tech specialists is related more to energy, subsectors such as software engineering, web design and development, programming, and project management are also growing. 

In the last 3 years, the region has known one of the largest overall increase in IT talent pool in the nation. Now Houston is a tech hub that has an increasing number of innovation incubators and accelerators that help numerous startups in the area which are specialized in cleantech and software development. 

Houston shelters 8K plus tech-related companies, including 500+ venture-backed startups, and the city has its own platform to support tech startups - Houston Exponential, which was launched in 2017. 

Between 2014-19, Houston IT companies have received almost $2 billion in venture capital funding across 522 deals. Nearly half the funding has been routed to life science and health-related technology companies, an emerging sector in Houston’s innovation ecosystem. 

All in all, Houston has a huge potential to attract IT companies, researchers, and professionals, and, for sure worthy clients interested in developing a successful business in any subsector of the IT industry.

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.