What is the Average Price of SMM Services in Malaysia?

Social Media Marketing (SMM) has become an essential tool in Malaysia’s changing digital sector. Businesses must increase their online presence and attract a larger audience. In Malaysia, more than 97,4% of the population is active on various platforms; Instagram, Facebook, TikTok, and WhatsApp being the most popular. Malaysians spend an average of 2 hours and 48 minutes daily.

This article’s goal is to provide data on the average pricing of SMM services in Malaysia, factors that influence SMM pricing, and tips for choosing the right SMM Service provider depending on what kind of business you have. It is useful for both small startups and already established companies to search for the complexities of SMM pricing and choose the right strategies to increase the return on investment. 

Understanding Social Media Marketing Services

Social Media Marketing (SMM) is a smart plan that uses social platforms to increase brand visibility, engage with people. SMM contains several components, including content creation, community administration, and paid advertising.

• Content Creation: the creation of engaging images, posts, and videos suited to the target audience, is essential. Over 80  SMM agencies from Malaysia can be found on TechBehemoths. These firms focus on developing fascinating content that is suited for the local  audiences.
• Community Management: aims to create an online community, interact with followers, create a loyal customer base, and reply  to comments. Effective community administration plays a crucial role in maintaining long-term engagement and fostering trust among followers. 
• Paid Advertising: leveraging targeted ads on big platforms like Facebook, Instagram, and Tik Tok allows businesses to get specific results, drive changes, and increase brand reach. For instance, DoMedia Asia agency underlines the importance of paid advertising in promoting content to a largeraudience. 

Popular Social Media Platforms in Malaysia

In Malaysia, the most popular social media platforms are Facebook, Instagram, TikTok, and LinkedIn. They are used globally by billions of people 

Facebook

Facebook is known globally as one of the biggest social media apps; it provides tools for brand engagement and targeted advertising. This platform has approximately 22,35 million users in Malaysia, it remains a critical connection between businesses with their customers and followers. 

Instagram

Instagram is mostly known for its visual appeal and is effective for businesses that aim to represent their products and connect with younger audiences. In 2025, there are about 15,5 million Instagram users in Malaysia, representing almost 43,2% of the total population. to increase brand transparency and engage with a variety of audiences in Malaysia.

TikTok

TikTok is the most recent platform among the four of them, which has a growing user base and offers possibilities for creative marketing campaigns. Like Instagram, TikTok is also popular with the younger population, who are always following trends. It has around 26,68 million followers at the time in Malaysia.

LinkedIn

LinkedIn is vital for B2B marketing, professional connections, and establishing industry authority. In early 2025, LinkedIn had approximately 8,5 million followers in Malaysia, which makes up 25,4% of the total population in Malaysia.

TikTok leads the group of these platforms with 26,68 million users, showing its popularity. Facebook comes second with 22,35 million users, keeping its role as a connection for businesses and customers. Instagram is ranked 3rd with 15,5 million users, effective for campaigns focused on visuals. And the last is LinkedIn with 8,5 million users, suited for business connections.

Average Pricing for SMM Services in Malaysia

The cost of SMM services in Malaysia varies based on the work’s goal, platforms used, and the service provider’s experience. Two main categories influence costs: service suppliers, including freelancers, agencies, and premium services, and service main objectives.

By Service Supplier

• Freelancers, starting with RM800 or $181,49 per month. They typically offer basic services, including 2-4 content pieces with graphics per month. They usually use already-made templates for paid ads and may not provide dedicated account management. The contracts are usually short-term, lasting around 3 months. 
• Agencies, starting with prices at RM4,999 or $1,119.78 per month. They give inclusive packages, which may include 2-4 content creations per month, paid aid made with created templates, and shared account administration. Agencies often want contracts lasting about 6-12 months with a deposit before starting services. 
• Mid-Tier Providers start with RM1,799 or $408,17 per month. These content creators offer tailored services with over 15 content pieces per month. These are completely customized paid ads and committed account management. Their contracts are usually flexible between 1-3 months. 

By Service Main Objectives

• Basic Packages start at RM1,120 or $252,05 per month. These packages may include services like content creation, basic analytics, and scheduling. These are suitable for small businesses seeking to establish an online presence. 
• Standard Pro starts at RM2,800 or $640,15 per month. Packages like this often contain additional services like engagement strategies, community management, and performance reporting. They are perfect for businesses aiming to develop their online productivity. 
• Premium Packages, starting with RM3,360 or $754,21 per month. This type of package provides advanced services. For example, influencer collaborations, improved analytics, and multi-platform campaigns. They are created to suit businesses looking for extensive brand exposure and lead generation. 

Additional Costs

Paid Advertising

Costs for paid publicizing can differ based on platform and targeting options. For instance, TikTok’s branded effects ads use custom AR filters. It starts at RM10,000 or $2,267.86. These ads require custom creation and are priced accordingly. 

There are also the display models for Paid Advertising in SMM, such as sponsored posts and influencer collaborations, but also ads in:

• Carousel 
• Story 
• Video 
• Lead generation
• Messenger
• Retargeting

Premium Video-Focused SMM Packages in Malaysia

Brands in Malaysia can increase engagement through high-quality short-form videos included in premium video-centric social media marketing packages tailored for these brands. These packages range between RM5,500-RM11,000 or $1,247.87-$2,495.75 per month. Some key components of premium packages make them so useful. 

 

• Short-form video production includes the creation of 8-16 short-form videos, for example, TikTok or Instagram reels, per month. Each video can be up to 30 seconds in duration. It also includes up to 2 revisions per video to ensure content follows brand messaging. 
• On-ground content shooting sessions contain 2 to 3 on-site filming sessions/month at destinations associated with the brand. Professional videography captures authentic brand experiences and interactions. 
• Content strategy and planning work on developing a comprehensive content calendar. In addition, it also includes the identification of trending themes to ensure content relevance. 
• Platform management ensures the administration of several social media platforms, like TikTok, Facebook, and Instagram. It adopts smart strategies for each platform to maximize reach and engagement.
• Performance analysis and reporting, including monthly reports detailing content performance metrics, are included. In addition, recommendations and insights for refinement are also an important factor. 

What are the Additional Considerations?

Some considerations are extra, for example, talent and influencer collaboration, which coordinates with brand ambassadors to feature in video content. It assures that content resonates with target clients and increases credibility.

 Creation and execution of targeted ad campaigns to drive content visibility is done by ad campaign management. Also, live streaming services can be beneficial by facilitating live events or product launches to engage audiences in real time. Interactive features like live chats and Q&A sessions are also a big help in engaging with followers live.

These premium packages are created for businesses aiming to raise their brand presence. This can be done through interesting video content, ensuring persistent engagement and growth across social media platforms. 

What Are the Factors Influencing SMM Pricing?

Social Media Marketing (SMM) pricing in Malaysia is determined by several factors, such as the scope of service, business goal, and contract term.

Scope of Service

The width and depth of services required significantly impact pricing. For example, administrating many social media platforms, creating a high volume of content, and running ad campaigns will generally cost more than managing a single platform with minimal content. In particular, ad campaigns, especially involve additional costs related to ad spending and management fees. 

Provider Type

Pricing structures are affected by the choice between agencies, freelancers, and in-house teams. More suitable for smaller projects or startups are freelancers who provide more affordable rates and flexibility. While typically more expensive, agencies offer a more comprehensive pack of services and more specialists. In-house teams need ongoing investment in salaries and resources but give committed focus on the brand’s social media platforms. 

Business Objectives

Building brand awareness, generating leads, or boosting sales conversions are specific goals of any business. These goals are influenced by social media marketing. These objectives focus on lead generation and sales conversion often require more complex strategies. Including targeted advertising and conversion tracking, which can maximize costs. 

Contract Duration

The length of the engagement plays a crucial role in pricing. Short-term contracts may have higher rates per month due to setup costs and the need for rapid results. Long-term commitments usually have discounted rates and allow for more strategic planning and consistent brand messaging over time.

Understanding these factors can help Malaysian businesses to make the best decisions when budgeting for social media marketing services.

Tips for Choosing the Right SMM Service

Choosing the right Social Media Marketing service in Malaysia is essential for achieving business objectives and increasing their popularity. There are four key factors to guide company decisions:

• their business goals
• target platforms
• budget considerations
• content requirements. 

Goals

Firms should start by clearly identifying what they want to achieve with SMM, whether it is to maximize brand awareness, generate leads, or drive sales. Having specific goals will help firms in choosing a service that aligns with their objectives.

Content type

Also, determine the type of content that follows the business's target audience. This can include static images, videos, or a combination of these. Understanding their content requires help in choosing a provider that focuses on creating the desired templates. The creation of engagement content is vital for catching attention and nurturing engagement.

Social network

Identifying the right social media platforms where the business’s audience is most active.

Budget

Businesses should balance their marketing budget with the expected return on investment (ROI). Social media marketing services should provide transparent prices and customized packages to be budget-conscious without compromising on quality. It is important to make sure that the services provided align with the company’s budget while still delivering value.

Conclusion

Social Media Marketing (SMM) is an important strategy for businesses to increase their online engagement and expand their audience. Over 97,4% of the population is active on platforms like Facebook, Instagram, TikTok, and WhatsApp, with an average of 2 hours and 48 minutes daily.

As we noticed, the Malaysian SMM realm provides a variety of service providers with different packages. The pricing is being influenced by the scope of services, provider type, business goal, contract duration, and more.

Choosing the right SMM service requires a transparent definition of business goals, a focus on social platforms where the majority of their targets are, and careful budget considerations. By following these factors, firms can make strategic decisions that increase return on investments and foster growth in the digital domain, managing to achieve their marketing goals.