How Much Do SMM Services Cost in Germany

 

Germany is one of the largest consumer markets in Europe with a population of 83.2 million people and a 91.4% internet penetration rate. Most of the country’s population uses social media for personal and professional purposes, and companies spend on social media ads more than $3.8 billion according to Statista. With the above-mentioned numbers in mind, it’s obvious that Germans use social media to acquire or sell goods and services daily. 

In terms of the most popular social media channels that Germans use, the statistics show that 82% use WhatsApp, 61.3%  use Facebook, and 57.3 % use Instagram. This means that if you plan to run a social media marketing campaign in Germany, your best options are WhatsApp, Facebook, and Instagram. The large consumer poll provides chances for all types and business sizes to raise an audience and grow their sales using social media marketing alone.

What are social media services?

Social media services for a business include everything from creating the business page on different platforms, up to tailoring content, and marketing campaigns, running ads, and creating sales funnels for businesses. While some agencies provide full social media marketing services, other companies specialize in providing only a particular type of SMM services, for example running ads and managing an SMM budget. Depending on your business needs, it’s important to consider specific criteria when choosing an SMM Company. The most important criteria when choosing an SMM company are reviews, portfolio, expertise, business niche they worked with, and costs. 

In Germany, the costs for SMM services are particularly important to consider because they are above the EU average, and the concentration of reputable companies is also higher. Without further ado, let’s explore the most expensive and most affordable places to hire SMM companies in Germany. 

SMM Costs in Germany: Breakdown by City

The majority of German companies providing SMM services are located in its tech hubs - major cities with thousands of different companies. Berlin, Hamburg, Munich, Frankfurt, and Leipzig have the largest pool of SMM companies. The constantly growing population, number of businesses, and economic stability facilitated the constantly growing number of companies. However, these cities have also a higher cost of doing business compared to other German locations. 

To find out what the costs for SMM services in Germany’s largest tech hubs are, we will explore each city, from the highest to lowest population. 

SMM Prices in Berlin

Berlin, the largest tech hub in Germany, with a population of 3.64 million, and more than 352,000 businesses has an average hourly rate for SMM services compared to other cities in Germany. Based on TechBehemoths data, only 2% of SMM companies charge $30 or less for SMM services. At the same time, 42% of companies that are providing SMM services have an hourly rate between $30-70, depending on the particular needs of each business. 

More than half of Berlin-based SMM companies - 56% charge between $70-150/hour, while 4% of companies

In Berlin have an hourly rate between $150-250 for social media marketing services. 

On average, if you are looking for an SMM company in Berlin, it would cost $ 78.2/hour to hire it. It is important to note that these costs include only how much a company would charge for their services, and for advertising campaigns, or other costs - you will need to add extra money.  

SMM Prices in Hamburg

Hamburg is the second largest tech hub  in Germany, with a population of 1,841,000 - half the population Berlin has, but with a considerable purchasing power - 86.6 according to Numbeo Purchasing power index. It is the 9th city in this ranking in Europe. Social Media Advertising with a Hamburg-based agency costs more compared to other cities in Germany. 

According to TechBehemoths data, 53% of agencies and companies that provide SMM services, have their hourly rate between $30-70, while other 47% of companies provide the same services for an hourly rate between $70-150. 

This means that if you choose to hire a Hamburg-based company for its SMM services, you would have to pay an average of $83.3 per hour. It’s more than $10 compared to Berling, but keep in mind that Hamburg is known for being a media hub, which could bring more benefits if your business is B2C. 

SMM Prices in Munich

Munich is the third largest city and tech hub in Germany after Berlin and Hamburg. The city’s population in 2023 is estimated at 1,472,000 and is renowned for being home to over 93,000 businesses. Munich is also the capital city of the Bavarian region and the place where brands like BMW, Audi, and Siemens were born.

When it comes to social media advertising, Munich is more affordable than Berlin and Hamburg. There are no declared SMM companies in Munich that charge more than $150/hour according to TechBehemoths data.

The same source reveals that less than 5% of companies and agencies providing SMM services in Munich charge $30 or less per hour. At the same time, 22.72% of  SMM services in Munich cost between $30-70/hour.  

However, most of the companies in Munich charge between $70-150/hour for SMM services. More exactly, these hourly rates are claimed by 72.72% of companies and agencies.  On average,  an SMM agency from Munich charges $69.62/hour for its services. 

SMM Prices in Frankfurt

Frankfurt has a consumer market of 753,000 people, and is the top 3 city in Europe by purchasing power, after Zurich and Geneva.  It is also one of the largest tech hubs in Germany and is renowned for the number of Financial institutions it hosts. One of the largest for example is the European Central Bank - one of the EU’s most important financial institutions.

Regarding SMM prices, Frankfurt is more expensive than Berlin, Hamburg, and Munich. According to TechBehemoths data, more than 47% of companies specializing in SMM charge between $150-250/hour for their services.  37.8% of SMM companies based in Frankfurt charge between $70-150/hour and  only 17% of companies and agencies have an hourly rate between $30-70 for SMM services. 

On average, Frankfurt you would have to pay for SMM services in Frankfurt $128.45/hour which is $50 more compared to Berlin, or almost $60 more compared to Munich

SMM Prices in Leipzig

Among the top 5 German cities for SMM services, Leipzig is the smallest one. It has a population of 587,000 and is located in the central part of Germany. The city is not yet known for tech, IT, social media, and its digital competencies. 

Leipzig has a moderate purchasing power compared to other cities in Germany,  the safety index is also moderate, but it has a very high climate index, and health index - which is one of the reasons people are moving to Leipzig. 

However, Leipzig is the home to multiple companies providing digital marketing services, including SMM services as well. In terms of cost per hour for SMM services, 25% of Leipzig-based companies charge less than $30. 

At the same time more than 33.9% of companies in Leipzig charge between $30-70/hour for SMM services. 

The TechBehemoths data also shows that 37.8% of SMM service providers in Leipzig charge between $70-150/hour and only 2.87% of companies have an hourly rate higher than $150. 

On average, when working with a Leipzig SMM company, you would have to pay $85.35/hour. 
 

The Average Costs of SMM Services in Germany

While in some of Germany’s largest cities, the cost for SMM services is over $100 per hour, most companies providing SMM services charge on average $88.90/hour which is the equivalent of €82.4. 

The cities with a higher purchasing power and lower competition in this industry have higher rates -such as Frankfurt. Cities like Berlin or Munich have the lowest prices for SMM services, as the competition is extremely high in these places. 

If you choose to go with an agency from Leipzig or Hamburg - the prices are very close to the country’s average on Social Media Advertising, but this won’t guarantee you an average quality or a below average quality.

Final Words

Regardless of which agency you choose, price is not the only factor that determines the quality of SMM services. Choosing an SMM firm to work with, can take more time, sometimes more than you have. But if you are looking for a quick and free way to get qualified SMM companies from Germany - allow us to do all the selection process for you, and submit your project on TechBehemoths.