SMM in Ukraine - TechBehemoths Awards Insights

Ukraine can be characterized by a growing and resilient tech landscape amid the ongoing political hurdles. The IT industry in this country is one of the largest export-oriented sectors and has generated nearly $6 billion in 2025. At the TechBehemoths Awards 2025, Ukraine has demonstrated a high performance, placing globally in the top 10 countries with the most winners, having almost 60.

Ukraine in SMM is globally positioned 27th, which is a lower rank compared to 2024, when it was on the 12th. Despite that, the SMM market in Ukraine is growing steadily, driven by increased social media usage and increased investments from businesses seeking cost-effective digital marketing channels. It is expected to exceed $150 million in the next few years, demonstrating the increasing demand for SMM products and services. The SMM market in this country is also cost-competitive, with strong expertise in social media channels like Instagram, TikTok, and Meta ads. Local agencies work with both local and international clients, creating a performative market at lower rates in Eastern Europe.

Ukraine in SMM at TechBehemoths Awards in 2025

Parameter	Value
Participating Companies	72
Nominated Companies	4
Winners	2
Ukraine Global Position for Cybersecurity 2025	27th
Cybersecurity Companies Listed on TechBehemoths in Ukraine	88

Ukraine’s Position in SMM

SMM is rapidly growing in Ukraine thanks to the rise of internet use and mobile engagement. Social media budgets are projected to grow steadily in the coming years, representing increasing investments from enterprises in platforms like Facebook, Instagram, and TikTok.

SMM Trends in Ukraine’s Market

Here are several key SMM trends in Ukraine’s market that drive the further development of this industry.

Video Content: Short videos like Reels, TikTok, and Shorts continue to attract engagement. While short videos drive quick attention, there is also a shift toward longer and richer in content videos that hold viewers’ interest for a longer time.

Increased speed to new trends: Brands need to react quickly to trends and infoprovides to offer fast and timely content. This will achieve higher reach and engagement, reflecting users’ short attention spans and preferences for current content.

Lively language and emotional authenticity: The audience appreciates honesty from brands, so brands need to meet their expectations. In cases like this, a lively tone and communication that sounds human are preferred.

Personalization and analytics: Data-driven personalization that designs content to specific audiences and increased use of analytics tools are important strategies that help brands offer more relevant content and track performance.

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Top Social Media Platforms Used in Ukraine

Top Social Media Channels in Ukraine

Platform	Number of Users
YouTube	23 million
Facebook	20 million
TikTok	19 million
Instagram	12.6 million
Telegram	11.77 million
LinkedIn	6.3 million

Among the most used social media channels in Ukraine are YouTube, Facebook, and TikTok. Telegram is another widely used platform, in contrast to regions from Western Europe, where it ranks below WhatsApp, Facebook, and Instagram in daily use. Ukraine’s SMM industry stands as a specialized market offering tailored solutions for its clients.

Top SMM Companies from Ukraine

UAATEAM and Roman.ua are two winners in the category of SMM at the TechBehemoths Awards 2025. Their professional progress not only assured their place as winners but also consolidated Ukraine’s position as a major market for innovative SMM solutions.

Notable Winners in SMM From Ukraine

Company	Points	Location	Highlights
UAATEAM	200	Kyiv	Provides smart marketing advice for online businesses or ventures. It has been a Google Premier Partner and a Facebook Marketing Partner.
Roman.ua	195	Kyiv	Works with clients from niches such as e-commerce, IT companies, and B2B worldwide. They offer expertise in PPC, Web analytics, Email & Retention marketing, and B2B digital marketing.

Regional Comparison

After observing Ukraine’s position in SMM, we also analyzed the neighboring countries: Poland, Romania, Moldova, and Hungary, in the same category.

Regional Comparison

Country	Companies in SMM	Award Winners	Regional Share
Ukraine	88	2	26.5%
Poland	77	3	23.3%
Romania	113	1	34%
Moldova	18	1	5.4%
Hungary	36	1	10.8%

Ukraine stands behind Romania, which has the highest regional share, but is ahead of Poland, Hungary, and Moldova. Poland also has the most winners in this category, and Ukraine ranks second. The SMM market in Ukraine is fast-growing and is linked to those in neighboring countries due to their proximity, similarities, and partnerships.

Future Outlook

Trends in the SMM market expected to come this year will be focused on increased speed, real-time content, and different video formats. Other future trends can include:

• Community engagement
• AI adoption and personalization
• Partnerships with influencers
• Purchase-driven campaigns
• Mobile and ad spend growth
• More flexible data-driven strategies

Final Thoughts

Social Media Marketing in Ukraine is one of the fastest-growing sectors in the country despite political difficulties. This growth is driven by social media adoption and increased funds from businesses as they choose to increase their awareness on various platforms like Facebook, Instagram, LinkedIn, and others.

Overall, Ukraine’s SMM market is expected to adopt new trends like new video formats, increased transparency, personalization, and AI adoption. Participating in the TechBehemoths Awards 2025 reinforced Ukraine’s position as an emerging tech center in Eastern Europe, offering high-quality and reliable SMM services.