Advertising in Poland - TechBehemoths Awards Insights

Poland’s advertising sector has seen an interesting dynamic over the past few years, while 14 agencies won awards in 2022, only 1 agency secured recognition in both 2024 and 2025. TechBehemoths Awards 2025 brought to the forefront agencies that not only perform locally, but also manage to establish themselves in international markets.

Poland’s Digital Edge in Advertising Growth

The strength of Polish agencies in the Awards is closely tied to the country’s digital environment:

High connectivity, near-universal internet adoption, and fast speeds enable Polish advertisers to implement mobile-first, data-driven, and video-rich campaigns, maximizing engagement across platforms.

Polish Advertising Excellence at TechBehemoths 2025

Polish agencies excelled in advertising-related categories, with strong participation and measurable impact:

• Total Polish companies at voting start in advertising services: 52 in 2024 → 55 in 2025

• Award nominees vs. winners: 6 → 1

• Total votes for Poland: 5,740

Agencies were evaluated based on creativity, execution, visibility, measurable outcomes, and international reach, reflecting both local expertise and global competitiveness.

In the advertising category, Plej from Warsaw took the top award, earning 196 points, for its exceptional work across Communication, Events, and Technology. Founded in 2003, with a team of 50–249 and service rates of $150–250/h, Plej integrates creativity, precision, and innovative technology to deliver measurable brand impact.

This achievement marks the team's fifth TechBehemoths award, a truly motivating thing for us as well as for other participants or potential competitors for the years to come, where each of the companies will have the chance to attest to their strength and innovation beyond simple advertising.

Evolution of Advertising Winners in Poland

The Advertising category in Poland at the TechBehemoths Awards shows a clear evolution over the past editions, reflecting both market maturation and stricter award criteria at national level.

• 2022: 14 Advertising winners in Poland

• 2023: 2 Advertising winners in Poland

• 2024: 1 Advertising winner in Poland

• 2025: 1 Advertising winner in Poland

Why has the Number of Winners in Poland decreased? This progression does not signal a contraction of the Polish advertising market. Instead, it highlights a transition from broad recognition to selective excellence.

The decreasing number of winners reflects TechBehemoths’ commitment to recognizing true excellence, even when that means awarding a single agency.

Polish Campaigns by Platform

Polish campaigns leveraged different platforms effectively, so if you want your campaign to stand out like the winners in Poland, focus on these platform-specific strategies:

Platform	Reach (2025)	Demographic Notes	Best Practices
YouTube	27.1M users	Broad audience, 79% of internet users	Video campaigns dominated; ideal for storytelling and brand awareness
Facebook	18.7M users	Adults 18+, slightly female-skewed	Retargeting and engagement campaigns performed well
Instagram	12.4M users	56% female, 18+ adults	Fastest growth among 18–34; campaigns focused on visual storytelling and influencer collaboration
TikTok	12.4M users (18+)	61% female, 18+ adults	Short-form, creative, trend-driven campaigns were highly effective
LinkedIn	9.2M users	Professional audience	B2B campaigns for tech, SaaS, and services gained traction
Pinterest	7.36M users	72% female	Lifestyle, e-commerce, and retail campaigns excelled
X (Twitter)	4.59M users	Male-skewed	Niche campaigns and thought leadership content targeted professionals and enthusiasts

Insight: Agencies that integrated platform-specific strategies with audience insights and analytics consistently stood out in the Awards.

Key Trends from Poland’s Award-Winning Campaigns

• Video & Short-Form Content: YouTube and TikTok dominated, with campaigns optimized for mobile.

• Data-Driven Targeting: Retargeting, audience segmentation, and analytics-informed campaign strategy.

• Cross-Platform Integration: Successful campaigns combined social, search, mobile, and programmatic media.

• Creative Innovation: AI-assisted personalization, interactive content, and dynamic visuals were prevalent.

• International Reach: Many campaigns extended beyond Poland, targeting Western Europe and North America.

What’s Next for Poland’s Advertising Market

The Polish advertising market is expected to evolve along several key trends:

• Expansion of short-form video and interactive campaigns

• Broader adoption of AI and automation in media planning and creative design

• More cross-platform, mobile-first campaigns

• International campaigns targeting global audiences

Conclusion

Advertising in Poland at the TechBehemoths Awards 2025 demonstrates a mature, digitally advanced, and internationally competitive ecosystem. Agencies are leveraging high social media penetration, mobile connectivity, and innovative strategies to deliver measurable results and set a benchmark for Central and Eastern Europe.