Companies in Kolkata

Pay-per-click (PPC) is a digital advertising model where advertisers pay each time a user clicks on their ads. It primarily involves bidding on specific keywords to have ads appear at the top of search engine results, labeled as "Sponsored" or "Ad."

PPC is an effective way to generate traffic and leads quickly, requiring expertise in platforms like Google Ads, Microsoft Ads, and Amazon Ads. Despite its benefits—such as easy setup, instant traffic, brand awareness, and precise budget control—33% of IT companies do not utilize PPC, potentially missing out on lead generation opportunities.

To select the best PPC agency, consider their experience, portfolio, pricing model, turnover time, and communication/reporting methods.

PPC advertising in Kolkata is rising due the high internet usage and mobile dominance. Competition is increasing, but ROI-focused advertisers can benefit from potentially lower CPCs and higher CTRs. Challenges include language diversity, ad fraud, and data privacy.

Stats and Facts

• A good CTR(Click-Through Rate) in India typically ranges from 2% to 5%.
• Effective campaigns can achieve conversion rates of 5% to 10% or higher.

PPC advertising in Kolkata is experiencing growth, driven by increased digital engagement and the need for businesses to establish a strong online presence. As competition intensifies, advanced technologies such as artificial intelligence and focusing on mobile optimization will be crucial for advertisers aiming to maximize their return on investment (ROI) on PPC campaigns.