Top 10 Brand strategy

Companies in Toronto

Toronto is Canada’s leading tech city, with over 640 IT companies that provide software and digital services. The city has more than 90,000 tech workers, and the tech industry contributes over $8 billion to the local economy each year. Major companies like Microsoft, IBM, and Cisco have offices in Toronto, creating jobs and supporting startups through various programs. More than half of the IT workers focus on computer system design, while others work in telecommunications and software. The average salary for tech workers is about $100,000 per year, making Toronto an attractive place for tech professionals and investors in North America.

How Did We Pick the Best?

1

Barrett and Welsh

TorontoCanada

Team Size 10-49
Cost of Services $$$$$ $150-250/h
2024 Awards Winner
2023 Awards Winner
2022 Awards Winner

Service Focus:

AdvertisingBrandingMarketing Strategy + See more

Description

We put ideas first. We make ideas last. Our ideas move people. Our ideas leave no one behind. Our inclusion-informed branding and communications make products and services accessible and dismantle the barriers that prevent access. We make ourselves invaluable by embracing the future without fear in order to produce targeted, differentiating branding and communications of lasting value for the community that we, our clients and consumers all belon...

Our Take

Out of 50,000 IT companies listed on TechBehemoths, Barrett and Welsh is one that we could recommend for their services. Their reputation lies on facts such as 22 years of experience, a dozen projects delivered and more than 5 happy clients. It is very likely that they could help you with your next IT project
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2

My Left Foot

TorontoCanada

Team Size 10-49
Cost of Services Not revealed
2024 Awards Winner
2023 Awards Winner
2022 Awards Winner

Service Focus:

BrandingMarketing StrategyMedia Planning & Buying + See more

Description

Why Settle for Ordinary?My Left Foot is a digital marketing and design agency that bridges the gap between left brain analytics and right brain creativity. Data-driven insights fuel our strategy, while ground-breaking ideas set us apart. We founded this agency to shatter the conventional client-agency model and redefine what collaboration looks like. We don't just believe in a better way – we create it, every single dayWhen right turns wrong, My...

Our Take

You can rely on their competence based on their experience, client references, testimonials, and portfolio. Their TechBehemoths profile effectively showcases their industry know-how.
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3

Markovate

TorontoCanada

Team Size 2-9
Cost of Services $$$$$ $70-150/h
2024 Awards Winner
2023 Awards Winner
2022 Awards Winner

Service Focus:

Mobile App DevelopmentPay Per ClickConversion Optimization + See more

Description

Markovate is an end-to-end product & digital marketing agency based out of Toronto. We work with startups, small, and medium-sized businesses as an extended marketing team to help them grow their online presence. Markovate specializes in digital strategy, social media, mobile app development, paid to advertise, and local SEO. To us, there is no one-size-fits-all solution in marketing. For every client, we prepare a custom plan to solve a part...

Our Take

Markovate has built a solid reputation as a reliable agency through years of experience, satisfied clients, and a diverse portfolio. Their TechBehemoths profile perfectly captures their industry know-how and skills.
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4

SAVIAN

TorontoCanada

Team Size 2-9
Cost of Services $$$$$ $70-150/h

Service Focus:

Web DesignVideo ProductionGraphic Design + See more

Description

SAVIAN is a digital marketing agency founded by a team of passionate individuals. With a diverse background in animation, strategy, branding, photography, design and web development, our team brings a multitude of experience to each and every project. SAVIAN has a strong team culture to back our work. We look for ways to inspire our staff and believe in investing in the team, as the company is nothing but the sum of its individuals. We bring our...

Our Take

SAVIAN is a trusted partner for startups and established businesses. Their collaborative team prioritizes client satisfaction. Explore their extensive profile on Techbehemoths.
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5

Creative Squad

TorontoCanada

Team Size 10-49
Cost of Services $$$$$ <$30/h

Service Focus:

Web DevelopmentSEOWeb Design + See more

Description

Creative Squad is a leading Canadian digital marketing agency committed to empowering businesses to flourish in the online landscape. with successful completion over 400 projects, leveraging our extensive experience to deliver tailored digital marketing solutions that drive growth and success.Design & Development Services:Custom Web Development: Crafting tailored websites that align with your business objectives and resonate with your target...

Our Take

Known for its credibility, Creative Squad has vast experience, excellent customer feedback, and a strong portfolio. Their TechBehemoths profile is proof of their experience and knowledge in the field.
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6

Kobayashi + Zeitguys

TorontoCanada

Team Size 10-49
Cost of Services $$$$$ $150-250/h
2024 Awards Winner
2023 Awards Winner
2022 Awards Winner

Service Focus:

Web DesignUX/UI DesignAdvertising + See more

Description

Kobayashi + Zeitguys (a.k.a. KZ, pronounced Kay-Zee) is a Toronto-based digital marketing agency that has been in business  since 1995 . KZ is valued by its clients for its strategic approach, collaborative process, customer service, creative problem solving, design excellence, and their track record of achieving results that exceed their clients’ goals.The agency provides a full suite of services including insightful strategic planning...

Our Take

Kobayashi + Zeitguys is one of the local market leaders and stands out for its quality, trust, commitment, and constant growth. These values have helped them to rank among the top IT services providers on Techbehemoths, to deliver successful projects and to get satisfied clients and visibility.
View profile Contact Kobayashi + Zeitguys
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What is Brand strategy and what are its benefits for your projects?

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

  • Develop your business

  • Reach your ideal customers or target audience

  • Carry out product marketing in a more effective way

  • Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

  • Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

  • Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

  • Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

  • Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

  • Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

  • Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.