Top 10 Brand strategy

Companies in Addis Ababa

Addis Ababa, the capital of Ethiopia, has become a hub for startups. It has more than 300 startups and 45 ecosystem builders. Notable ventures such as Intuition Ventures and Renew Capital focus on Industry 4.0, mobility, and logistics sectors. The ICT Park provides a dedicated space for tech startups near Addis Ababa University and other industry parks. In 2023, the Ministry of Innovation and Technology signed an MOU designating Addis Ababa as Ethiopia’s first official startup city to support local and foreign startups. Events like the Ethiopia Startup Event and NEST show the city's growing innovation scene.

How Did We Pick the Best?

1

Alter Digital Solutions

Addis AbabaEthiopia

Team Size 2-9
Cost of Services Not revealed

Service Focus:

Direct MarketingIT Strategy ConsultingSEO + See more

Description

Alter is a digital marketing/website development agency based in Addis Ababa, Ethiopia.  we serve as a connection between your business and the digital landscape of the world, we connect you to future customers and partners through all digital platforms. Our team is composed of different skills in all digital platforms from coding, to analytics, SEO, digital marketing. collectively our team brings about 6 years of experience in different fie...

Our Take

Top Recommendation! Alter Digital Solutions is a highly rated company with a strong profile on TechBehemoths based on its vast experience, positive client testimonials, and a solid portfolio. You can confidently reach out to them with your project inquiry.
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2

Kuri Graphics

Addis AbabaEthiopia

Team Size 2-9
Cost of Services $$$$$ $30-70/h

Service Focus:

Graphic DesignBrandingLogo Design + See more

Description

Kuri Graphics is A creative Graphic Designing studio specializing in Logo Design, Branding Design, Motion Graphics, Animation and Visual Effects.With our unique blend of technical skills and artistic creativity, We bring your visions to life. Let's collaborate to create stunning visuals that captivate your audience! Our designs are, creative, meaningful, timeless and simple.Our ServicesGraphic DesignLogo DesignBrand Identity DesignMotion Graphics...

Our Take

Top Recommendation! Kuri Graphics is a highly rated company with a strong profile on TechBehemoths based on its vast experience, positive client testimonials, and a solid portfolio. You can confidently reach out to them with your project inquiry.
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3

Yegna Developers

Addis AbabaEthiopia

Team Size 10-49
Cost of Services $$$$$ $30-70/h

Service Focus:

AdvertisingWeb DesignMarketing Strategy + See more

Description

Yegna Developers is the best website design company located in Addis Ababa, Ethiopia. The company provides services like custome website design, SEO, mobile app development, graphic design, social media management, digital marketing and paid advertising campaigns. Our goal is to be a powerhouse for all digital marketing solutions in Ethiopia.Key Services:Website design and developmentSEO (Search Engin Optimization)Web hosting and domain registrat...

Our Take

At Yegna Developers, trust and experience go hand in hand. They've earned a stellar reputation with positive customer reviews and a strong portfolio. Their TechBehemoths profile demonstrates their vast industry knowledge and expertise.
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Team Size 10-49
Cost of Services $$$$$ <$30/h

Service Focus:

Web DevelopmentWeb DesignSEO + See more

Description

Welcome to WubSites: Your Partner in Digital SuccessWubSites is a premier web design and digital marketing agency based in Addis Ababa, Ethiopia. Specializing in creating visually stunning and high-performing websites, WubSites offers a full spectrum of online solutions tailored to your business needs.Our ServicesCustom Web Design and Development: We craft bespoke websites that are not only aesthetically pleasing but also user-friendly and respon...

Our Take

At Wubsites: Web Design and Development Agency, trust and experience go hand in hand. They've earned a stellar reputation with positive customer reviews and a strong portfolio. Their TechBehemoths profile demonstrates their vast industry knowledge and expertise.
View profile Contact Wubsites: Web Design and Development Agency
5

Creative web Ethiopia

Addis AbabaEthiopia

Team Size 2-9
Cost of Services $$$$$ <$30/h

Service Focus:

Web DesignMobile App DevelopmentE-Commerce Development + See more

Description

Creative Web Ethiopia specializes in bespoke Web Design and Development, focusing on creating visually stunning and high-quality websites tailored for corporate, personal, and eCommerce purposes. Our commitment is to provide our clients with websites that not only captivate and sell but also garner respect from both markets and customers.Since our inception in 2022, Creative Web Ethiopia has been at the forefront of web project creation, boasting...

Our Take

Based on our selection criteria, Creative web Ethiopia is one of the most reliable service providers in Addis Ababa. Their experience is 4 years, and more than 3 projects delivered reflects their reputation level.
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6

Moyats

Addis AbabaEthiopia

Team Size 2-9
Cost of Services Not revealed

Service Focus:

Web DevelopmentLogo DesignCloud Consulting + See more

Description

We are the first ATS system providers in Ethiopia. Working hard to deliver a quality ATS software for your recruitment needs. We provide other additional services like web development, graphics design, systems design and consulting. At Moyats we believe in Quality software solutions at the right time for the right client and we are more than dedicated so deliver that goodness to your business.

Our Take

Moyats is one of the local market leaders and stands out for its quality, trust, commitment, and constant growth. These values have helped them to rank among the top IT services providers on Techbehemoths, to deliver successful projects and to get satisfied clients and visibility.
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7

Tech5 Ethiopia IT Solution PL

Addis AbabaEthiopia

Team Size 2-9
Cost of Services Not revealed

Service Focus:

Web DevelopmentMobile App DevelopmentSEO + See more

Description

I am delighted to express my satisfaction with the collaboration we had with T፭ch Ethiopia's web development team. They closely collaborated with us to deliver a website that not only met but exceeded all our criteria. I wholeheartedly recommend them to anyone interested. Their professionalism, thoroughness, and competence were evident throughout our partnership, resulting in an attractive, organized, and effective website. I extend my gratit...

Our Take

Based on our selection criteria, Tech5 Ethiopia IT Solution PL is one of the most reliable service providers in Addis Ababa. Their experience is 4 years, and more than 5 projects delivered reflects their reputation level.
View profile Contact Tech5 Ethiopia IT Solution PL
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What is Brand strategy and what are its benefits for your projects?

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

  • Develop your business

  • Reach your ideal customers or target audience

  • Carry out product marketing in a more effective way

  • Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

  • Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

  • Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

  • Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

  • Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

  • Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

  • Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.