Whitelaw Mitchell Verified Company

Innovate at All Costs: Innovation is key to our work, demanding freedom, courage, and a willingness to fail. We believe in being remarkable, not just fitting in. Copying existing models may seem safe, but true innovation lies in targeting a niche audience with a unique brand strategy, rather than pleasing the masses.

Innovation involves non-scalable artistic elements in design, setting your brand apart from generic commodities. This process can be challenging and costly, but it's essential for differentiation through exceptional design.

Time and Leadership: We disregard timesheets in favour of innovation, enhancing our capabilities as designers and developers. Our transparency and truth-seeking strategy set us apart, valuing diverse viewpoints over conforming ideas. We embrace strong opinions but remain open to change, essential qualities for industry leaders.

Empathy in Design: Empathy is central to our design thinking, requiring imagination to see through others' perspectives. This approach involves challenging core ideas for effective problem-solving. We delve deep into user personas, seeking emotional connections and understanding the 'why' behind consumer choices.

Sustainability and Ethics: We focus on long-term problem-solving over quick profits. Our design thinking creates empowering tools that improve lives, considering the broader impact of our designs. We prioritize ethical responsibility, aiming to add value to your business and the world. Entrepreneurship is a journey of opportunity, and we're committed to this path.