uxax

I attended their Google Analytics Training here in Pittsburgh (it was done online, via zoom, and it was free) and it was amazing. After one session, I was able to take my Google Analytics Test and get certified. UXAX are real experts at GA, Data Studio, Excel, Big Data ... they're a great group of Carnegie Mellon and PITT recent grads that really know their stuff. Highly recommended! They are super cool, super smart and very affordable.

The crew at UXAX helped me redesign (and rethink) my website using data to power my decisions and it increased my conversion rates by 5X. Based on data they pulled from Google Analytics & HotJar (session recording platform) ... they were able to tell me the following, which made me rearrange my website and completely flip it upside down 1. Social proof is a huge conversion driver. People that interacted with my social carousels converted 3X higher 2. Navigation is critical, only include the most popular pages / sections at the top navigation and ensure your SEO corresponds to that nav so that you are showing search engines prominence / relevance 3. coupon code should be in your sticky nav so that users never miss it 4. Have an arrival pop up on blog content since my blog ended up being by far my most popular page (not the homepage). Ensure arrival pop up was custom to each blog post, as that increased conversion by 12X 5. Ensure exit intent tries to capture users with a unique offer 6. TRUST: make sure you have logos of preferred partners, customers, etc so that people trust you. Also make sure that you have testimonials / reviews clearly present. It's about trust and transparency nowadays. If you don't look / feel real, your conversion will suffer. 7. DETAILS: the details matter .. just make sure they are easy to digest and link to longer pages where users want to nerd out.

These guys are Google Data Studio & Analytics experts right here in Pittsburgh. I needed help connecting my Facebook ads to Google Data Studio so that I could analyze my campaigns, audiences and ads better. Facebook reporting didn't allow me to view my data and make decisions easily and in a statistically significant manner. The folks at UXAX built all of this into a system (Data Studio) where I didn't have to buy expensive software to do this and I still had complete control. Oh, and they did all this (completely transformed my business) for around $500.

I've worked with Adam over at UXAX and he's a real pro. They really helped my Linkedin analytics Pittsburgh targeting. His team helped me turn my Linkedin ads strategy into one that was totally data driven. It's amazing that the analytics that Linkedin provides is subpar at best, but Adam plugged into their APIs and consumed all of the ads data and created amazing reports that allowed me to analyze each campaign and ad set in a granular way, and more importantly, see where each ad was trending so that I was able to reallocate quickly. He taught me about audience saturation, ad fatigue, cost per quality leads, and more ... critical metrics i didn't even know about that are now helping me make every little decision. I was totally flying blind before I partnered up with UXAX.