Tug Agency Verified Company

It’s a vintage founding story: Tug, the digital agency that Nick Beck founded in 2006, started life in the London basement of Vice magazine, surrounded by surplus issues. Canadian Beck was by then in his early thirties, a veteran of the AmEx account at Ogilvy Interactive, the then ‘new media’ division of Ogilvy’s direct marketing arm, OgilvyOne. He’d “fallen into” digital marketing in the late 90s, first for a property company in Toronto and then in London for the proper dot-com boom. “Our goal was to build an agency that clients wanted to work with and people wanted to work for. That was it. Everything else will look after itself.” It’s worked so far: since that launch in London, the agency boasts over 100 headcount, with offices in Toronto, Berlin, Sydney, Singapore and New York.

Globally we manage circa 50 projects a year, of varying complexities and media spends.

Every project has an individual approach and therefore tailored to our customers' requirements and budget.

We mix local capabilities with international scale to drive real business advantage for our clients, removing barriers to siloed ways of thinking for optimal outcomes. Tug supports brands - across a wide variety of verticals - looking to capitalise on the growing number of consumers online, with integrated, data-driven digital campaigns. The team focuses on driving results and holds themselves accountable for each client's performance.