ThruLiquid Verified Company

ThruLiquid is an enterprise marketing technology, analytics and AI consultancy based in Mississauga, Ontario, Canada. We were founded in 2016 and we work with a small number of large organizations rather than a long client list, because the problems we are hired for take months of embedded work rather than a single campaign cycle.

Our flagship practice is generative engine optimization. Buyers increasingly begin their research inside AI answer engines such as ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, and those systems answer from entities and cited sources rather than from ranked pages. We make brands visible and correctly represented inside those answers through entity engineering, structured data, source placement and prompt-level measurement, and we report the result against pipeline rather than against mention counts.

Around that practice we run the rest of the search and measurement stack: enterprise SEO including rebrand and domain migration protection, enterprise search advertising, and LinkedIn account-based marketing built for named-account sales motions.

The measurement side is deliberately warehouse-native. We build marketing analytics and multi-touch attribution inside the client's own data warehouse, so finance and analytics teams can audit the model rather than trust a vendor dashboard. Implementation is done in-house across Adobe Analytics, GA4 and BigQuery.

We also deliver AI and machine learning consulting and agent development, applying the same measurement discipline to AI systems that we apply to marketing ones.

Work is delivered embedded, as an extension of the client team, and engagements typically begin with a fixed-price AI visibility audit. Senior consultants do the work.